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Hilary Cecconi is a seasoned marketing professional with extensive experience in developing and implementing impactful communication strategies. She has held various leadership positions, including Head of Communications, Industrial Automation Business, at Schneider Electric, where she led the global communications team and developed strategies to support offers, channels, and market segments. Hilary has also worked at AVEVA, where she led the external communications function globally, and at BMC Software and Identify Software, where she held marketing specialist roles.

Experience

    • France
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Head of Communications, Industrial Automation Business
      • May 2020 - Sep 2022

      Leading the global communications team for the Industrial Automation Business, charged with developing and implementing impactful communication strategies to support our offers, channels, and market segments (Water Wastewater, Consumer Packaged Goods, Energy & Chemicals, Metals & Minerals). Functional responsibilities include press relations, analyst relations, thought leadership, messaging, executive communications, social media, customer stories, internal communications, global events, content and interactive demos.

    • Manager, Analyst Relations
      • Aug 2016 - May 2020

      Delivered business value through engagement with industry thought leaders who influence customer purchasing decisions. Supported Schneider Electric’s thought leadership position as the global specialist in energy management and automation. Close collaboration with Global PR team on development and execution of media and analyst engagement at global events. For 8 months during this role, also managed the Buildings marcom team covering for a leader on medical leave.

    • Manager, Marketing Communications for Industry Business
      • Oct 2010 - Sep 2016

      Led a marcom team that developed and executed strategic marketing plans for target segments (OEM, Water & Wastewater, Mining, Metals, Minerals and Energy & Chemicals Segments), Channel, and offer launches. Integrated plans included direct marketing, PR, content creation, event management, and sales enablement. Also managed the marcom team responsible for Buildings for 1 year during this time.

    • Program and Marcom Manager
      • Aug 2006 - Oct 2010

      Program and marcom manager for Industrial Automation Business in NAM. Led marcom programs for OEM segments and Channel including development of advertising campaigns, direct marketing, collateral and content, PR, event management. Managed internal comms including executive communications (town halls, emails, broadcasts). Participated in early career leadership program.

    • Head of External Communications
      • Sep 2021 - Jun 2022

      On secondment from Schneider Electric, led the external communications function globally, including press relations, crisis communications, analyst relations, and social media.

    • Marketing Specialist
      • 2004 - 2006

    • Marketing Specialist
      • 2001 - 2004

      Identify Software was purchased by BMC Software.

Education

  • University of North Carolina at Chapel Hill
    Bachelor of Arts (B.A.), Psychology

Suggested Services

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Industry Focus. “Marketing and Advertising”

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