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Bio

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Peter Rowe is a seasoned entrepreneur, business strategist, and coach with 24 years of experience in various industries, including automotive, software, and plant sciences. He holds a Bachelor of Social Science from the University of New England and has completed various certifications in business, coaching, and NLP. Rowe has founded and managed multiple businesses, including Bullitt Automotive, ProfiTune Business Systems, and A Better Way of Coaching.

Experience

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Founder, MD, Head Coach
      • Jan 2000 - Present

      As ProfiTune's Head Coach (though I've been called 'My Hard Skills Coach' by one client who is well-placed to make that judgement), I take a very systems-driven approach to coaching my business and executive clients to success faster, safer and more certainly than they would get there alone. While in our subsidiary business, 'A Better Way of Selling', I specialise in developing Sales Performance across teams and their leaders, in ProfiTune I cover 'everything else - from Marketing to Productivity. Logistics, Workplace Culture, Leadership through to Communications & Presentation Skills; from financials, dashboards, compliance, through to change management, corporate transformation, succession planning, exit strategies and IPOs. The only areas in which I don't go deep are taxation and law - and I've both studied and taught those, too!I'm performance-based so every Client with whom I engage is guaranteed that, from their engagement with me, they will make more than twice my fee in new, additional profits - or it's free. In 20 years I've never been called on to pay out a cent!

    • Managing Director
      • Jan 2000 - Oct 2019

      We're Business Improvement Catalysts We assist good business leaders to get better, quicker than they would without us We (both) know if it's working because we use (their) increase in cash profits as our primary measure of efficacy. If profits are increasing and our client is enjoying the process, we do more of it and faster. If profits are increasing and our client is not enjoying the process, we change strategies but hold to the measure. If our client's challenge has nothing to do with profit, we still measure it because improvements anywhere in the business show up there. At least they do, the way we do things. And if profits are not increasing? . . . . well, funny, it hasn't happened yet. But if it did we'd probably fire our client! (We're not called ProfiTune for nothing!) We coach, mentor and guide Clients to improved their personal and professional performance by 1.) clarifying with them what it is that they TRULY want out of their enterprise and endeavours and then setting those goals in a way that engages neurology, passion and intelligence so powerfully that they become faits accomplis; by 2.) leading them to transform the way they think about their business, their products, their market, their customers, and their challenges so that new pathways open to them; by 3.) installing whatever new knowledge and new skills are required to enable them; and 4.) by coaching them to perform at ever higher levels. Our clients are typically Boards of Directors, senior and emerging executives, enterprise owners and founders, and their teams, groups and tribes. We've founded and sold profitable enterprises in engineering, design and software; we've founded one public company in plant sciences; and we run this one with great joy and satisfaction. Our experience includes directorships of public and private companies across a wide range of industries and working with Boards to improve corporate performance from the top down is a passion.

  • A Better Way of Coaching
    • Gold Coast, Australia
    • Founder, Performance Coach
      • Oct 2019 - Present
      • Gold Coast, Australia

      Coaching sales teams to exceed every performance goal they've ever dreamed of has always been one of my greatest satisfactions. I've now pulled together decades of direct sales experience to formulate A Better Way of Selling. The early results of that refinement have been nothing short o...

  • PolyGenomX Limited
    • Queensland, Australia
    • Managing Director & Founder
      • Oct 2010 - May 2018
      • Queensland, Australia

      A 'learning experience' or 'a tilt at the windmill of climate change'? Now deregistered, PolyGenomX (PGX) was an Australian unlisted public company created to commercialise unique epigenetic plant biotechnology. Its Mission was 'enhancing the performance of plants, naturally&#...

    • Joint Managing Director
      • Jan 2001 - Jun 2005
      • Bundall, Queensland

      We recognised early on that most business founders were (as Michael Gerber observed), "technicians who've suffered an entrepreneurial seizure",which means that they are generally pretty good at whatever their business produces, but probably not so good at running a business that doe...

    • Managing Director
      • Jan 1990 - Dec 2000
      • Dubbo, NSW

      Our Intellectual Property holding entity for the Automate software.

    • Founder, Managing Director
      • 1990 - 2000
      • NSW Australia

      Developed "AutoMate", a total business management solution for job-based & trade-based businesses in the automotive, marine, power equipment and light aircraft industries.A whole-of-business management software originally developed to help manage my three Bullitt Automotive sites in...

    • Managing Owner
      • 1985 - 1990
      • NSW

      I had started using weights as a 15 year old and by 31 was the NSW Heavyweight Power Lifting Champion and record-holder. I last competed at age 65 (when, I've been reliably informed, I would have been internationally competitive 'in the women's 48kg class!' :-P In 1985, while stil...

  • Bullitt Automotive
    • Dubbo, Wagga Wagga, Orange
    • Owner Manager
      • 1975 - 1990
      • Dubbo, Wagga Wagga, Orange

      Launched in 1975 with partner and friend Noel (Garry) Buckland, Bullitt was originally focused on transmission work - automatic and manual gearboxes, and a bit of differential work. Garry and I parted ways in 1977 and I established Bullitt in Orange then Wagga Wagga in the next 2 years. We diver...

Education

  • 1971 - 1975
    University of New England (AU)
  • 2008 - 2009
    Australian Institute of Company Directors
  • 2013 - 2014
    Griffith University
  • 2004 - 2005
    Universal Events & Christopher Howard Training
  • 2000 - 2001
    EIM Training
  • Australian Institute of Executive Coaching
  • 1970 - 1972
    TAFE
  • 1970 - 1971
    TAFE

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