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Bio

Henry Gustavo Segura is a seasoned communications expert with a strong background in marketing strategy and digital tools. With native fluency in Spanish and professional proficiency in English, he effectively bridges cultural divides to drive business success. As a skilled content creator and public relations specialist, Henry has honed his expertise in managing commercial websites, coordinating social media, and developing organic content strategies. Throughout his career, Henry has leveraged his expertise in digital tools to drive marketing campaigns, support corporate training and development, and create engaging e-learning content. His experience spans senior internal communications analyst, virtual training analyst, and communications and web lead roles, showcasing his adaptability and ability to drive results. Henry holds a degree in Social Communication and Journalism from Universidad Central, Bogotá, and has completed a Creative Writing Workshop and Power BI certification. His proficiency in multiple languages, including English, Spanish, and Portuguese, enables him to navigate diverse markets and communicate effectively with global audiences.

Experience

    • Colombia
    • Banking
    • 200 - 300 Employee
    • Communications and Web Lead
      • May 2023 - Jul 2025

      Responsible for managing commercial websites and coordinating social media, developing organic content strategies, and overseeing automated marketing campaigns within the Marketing area.

    • Colombia
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Senior Internal Communications Analyst
      • May 2022 - Jan 2023

      Planned, designed, and executed internal communication campaigns for corporate clients. Restructured the internal communications plan and managed the company's internal channels.

    • Colombia
    • Hospitals and Health Care
    • 700 & Above Employee
    • Virtual Training Analyst
      • Oct 2019 - Oct 2021

      Supported and innovated corporate training and development content using big data tools. Also managed departmental KPIs.

    • Colombia
    • Business Content
    • 1 - 100 Employee
    • E-learning Content Editor
      • May 2016 - Feb 2019

      Created digital training content and planned internal learning campaigns. Managed the company's digital support platforms.

Education

  • 2014 - 2014
    Universidad Central, Bogotá
    Social Communication and Journalism
  • 2013 - 2013
    Universidad Central, Bogotá
    Creative Writing Workshop
  • 2019 - 2019
    Oxford House College, Estados Unidos
    English
  • 2025 - 2025
    Universidad Sergio Arboleda, Bogotá
    Power BI

Services

Industry Focus. “Banking”

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References

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