Bio
Experience
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Soil Products Technical Consultant
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Jan 2008 - Present
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Owner
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Jan 1999 - Present
Lawn and garden product consulting, sales, strategic planning, importing, and product roll out planning.
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Director of Sales and Marketing
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Jan 2002 - Jan 2004
· Developed International sales and marketing plan to business entities and governments.· Designed all sales materials and methods.· Responsible for direct and two step sales worldwideWorked with customers in equipment application and compost facility design
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President, CEO
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Jan 2000 - Jan 2002
·Water gardening distributor and manufacturer Grew company sales, by increased regional presence and brand expansion, from $12 to $20million in two years.· Managed 200 employees in five locations in the US and Canada· Developed and managed business planning process· Directly supervised sales organization
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President
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Jan 1996 - Jan 1998
· Lead effort to acquire the company from owner. Rebuilt industry presence and developednew product introduction.· Re-established product reputation throughout sales channels.· Developed strategic plan and Proforma P&L .· Negotiated the involvement of venture capital firms to recapitalize the company.
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Executive Vice President and Co-Founder
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Jan 1990 - Jan 1994
· Created and introduced over 130 new lawn and garden products in 18 months· Grew sales to $3 million in 38 states in less than three years· Managed national sales team of independent reps covering 38 states· Supervised four-person product design team that developed a series of industry-leadingproducts· Raised $2 million in private equity funds for purchase of company from business partner
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Education
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1975 - 1976University of Maryland
Graduate School -
1969 - 1973Hillsdale College
Bachelor of Science Degree, Business Administration, Biology
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