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Henry Ortland is a seasoned executive with 25+ years of experience in leadership roles, including President, CEO, and Director of Sales and Marketing. He has a strong background in business development, product introduction, and strategic planning. Ortland has successfully grown sales and expanded regional presence for several companies, including Monrovia Growers and Glorious Gardens, Inc. He holds a Bachelor of Science Degree in Business Administration and Biology from Hillsdale College and a Graduate School degree from the University of Maryland.

Experience

    • Soil Products Technical Consultant
      • Jan 2008 - Present

    • Owner
      • Jan 1999 - Present

      Lawn and garden product consulting, sales, strategic planning, importing, and product roll out planning.

    • Director of Sales and Marketing
      • Jan 2002 - Jan 2004

      · Developed International sales and marketing plan to business entities and governments.· Designed all sales materials and methods.· Responsible for direct and two step sales worldwideWorked with customers in equipment application and compost facility design

    • President, CEO
      • Jan 2000 - Jan 2002

      ·Water gardening distributor and manufacturer Grew company sales, by increased regional presence and brand expansion, from $12 to $20million in two years.· Managed 200 employees in five locations in the US and Canada· Developed and managed business planning process· Directly supervised sales organization

    • President
      • Jan 1996 - Jan 1998

      · Lead effort to acquire the company from owner. Rebuilt industry presence and developednew product introduction.· Re-established product reputation throughout sales channels.· Developed strategic plan and Proforma P&L .· Negotiated the involvement of venture capital firms to recapitalize the company.

    • Executive Vice President and Co-Founder
      • Jan 1990 - Jan 1994

      · Created and introduced over 130 new lawn and garden products in 18 months· Grew sales to $3 million in 38 states in less than three years· Managed national sales team of independent reps covering 38 states· Supervised four-person product design team that developed a series of industry-leadingproducts· Raised $2 million in private equity funds for purchase of company from business partner

Education

  • 1975 - 1976
    University of Maryland
    Graduate School
  • 1969 - 1973
    Hillsdale College
    Bachelor of Science Degree, Business Administration, Biology

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Industry Focus. “Business and Professional Services”

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