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Bio

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Henrique Campolina is a seasoned international business professional with expertise in trade, management consulting, and market research. He has extensive experience in China, with a strong proficiency in English, Portuguese, Chinese, and Spanish. Henrique has held various roles, including International Operations Manager at Tencent, Game Designer at Netease Games, and Business Development Manager at Red Dragon Trading.

Experience

    • International Operations Manager
      • Jul 2018 - Jul 2022

  • Netease Games
    • Guangzhou, Guangdong, China
    • Game Designer
      • Apr 2018 - Jul 2018
      • Guangzhou, Guangdong, China

      Responsible for improving the overseas version of the game 荒野行动 (Knives Out) for PC and Mobile:● In-game UI update, design ● In-game store update and localization● In-game content creation (Special Skins, Weapons, Items)● In-game events creation● Facebook Groups, Youtube and Discord community creation/management● Supported players to start the first Knives Out Competitive League in South America ● Influencer cooperation and development

  • Lilith Games
    • Shanghai City, China
    • Overseas Community Manager
      • Oct 2015 - Apr 2018
      • Shanghai City, China

      My responsibilities in the company:● Manage and create social media channels for our main games (Soul Hunters - 刀塔传奇, Art of Conquest - 剑与家园 and others)● Execute and schedule social media campaigns● Create and plan in-game and community events ● Collaborate with internal teams to develop strategies and plans to meet KPIs such as player engagement, retention and game revenue ● Create and analyze campaigns based on key metrics ● Develop and lead strategic initiatives to foster and support player content creation in all the game communities ● Communicate with players in all the social media channels acting as a spokesperson from the company and reporting about game updates, changes and explaining it to the players● Represent and advocate for the user perspective, sending constant feedback from players to the teams responsible for game development and marketing● Manage influencers and partnerships with Facebook and external channels● VIP Player support management

  • Red Dragon Trading
    • Guangzhou, Guangdong, China
    • Business Development Manager
      • Nov 2010 - Sep 2015
      • Guangzhou, Guangdong, China

      ● Key account management● Business development for Chinese factories.● Supply chain management for Brazilian importers.● Client acquisition ● E-Commerce platform marketing/social media

  • Baumann Consultancy Network
    • Beijing City, China
    • Business Development Consultant
      • Jan 2010 - Nov 2010
      • Beijing City, China

      ● Key Account management● Negotiation with suppliers● Product sourcing

  • ChinaSoft International
    • Beijing City, China
    • Portuguese Localization Linguist
      • Mar 2009 - Jan 2010
      • Beijing City, China

      Nokia and Sony Ericson mobile phones testing and translation.

Education

  • 2008 - 2010
    Beijing International Studies University
  • 2006 - 2012
    Centro Universitário de Belo Horizonte
    Bachelor
  • 2016 - 2016
    ComSchool International

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