Bio
Experience
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Canada
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Advertising Services
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1 - 100 Employee
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President
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Oct 1982 - Present
Business plans, New Business Development, Communications and Merchandising strategies.
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President
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Oct 1981 - Present
Business analysis and strategic recommendations, re: corporate, product or brand positioning. Identification of business opportunities in both French and English Canada: On-line marketing corporate employee programs, production and management of a transactional web site to supply of logoed goods for Management, employees and customers, as well as customer/employee loyalty programs.Management consulting provided by associates in the following areas of expertise: Strategic Planning, Change Management, Financial Analysis, Marketing, Business Processes, Quality Improvement Programs and IT. Strategic Alliance for New Business Development in Canada and the USA.Experienced in the pharmaceutical, food and beverage categories to identify niche segments, concept test, in-home placement, recipes development and applicable qualitative and quantitative research prior to product launch.
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President
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Oct 1981 - Present
Provide marketing, communications and creative services
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VICE-PRESIDENT, MARKETING AND SALES, 1979-1981
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May 1979 - Aug 1981
Product launch in the USA with a selected number of brokers from California to Massachusetts. Trade shows for the brand, broker conventions and new product development. Brand: Ultraflame firelogs.
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VICE-PRESIDENT MARKETING AND SALES
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Jul 1976 - May 1979
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Education
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1962 - 1966Concordia University
B.A., Economics Major -
1962 - 1966Concordia University
BA, Economics Major
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