Experience

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  EdPlus at Arizona State University

  • Scottsdale, Arizona, United States

  • UX Research & Data Analyst Assistant

    • Aug 2022 - Present
    • Scottsdale, Arizona, United States

    - Design and conduct user testing for 3 ASU products to identify users' pain points- Review 400+ recordings of users' interaction with products, coding feedback, and enablingdata-driven decision-making- Lead accessibility audit and platform enhancement research for the Baobab learningplatform, focusing on usability for individuals with disabilities- Analyze insights and present findings and recommendations to stakeholders to supportongoing product enhancements and strategic decisions- Apply design thinking methodologies and agile practices to streamline project processes

• 

  Habesha Cards

  • Founder

    • Jun 2019 - Present

    - A digital marketplace for Ethiopian-themed holiday and graduation cards - Identify market needs, and design timely tailored cards that reflect the Ethiopian culture- Manage products from start to finish- Execute the end-to-end process from creating, marketing, sales, and customer support

• 

  YUX Design

  • Dakar Region, Senegal

  • UX Researcher

    • May 2023 - Aug 2023
    • Dakar Region, Senegal

    - Identified methods to boost non-editing engagement on Wikipedia- Evaluated 10+ reading platforms and their various features, comparing them to Wikipedia- Conducted interviews with key stakeholders and platform users, and analyzed internalresearch to recommend strategies for enhancing user comfort and increased editing

• 

  Girl Effect

  • United Kingdom
  • Non-profit Organizations
  • 100 - 200 Employee

  • Content and Digital Specialist

    • Oct 2020 - Jul 2022

    - Ensured our Social and Behavior Change (SBC) messaging was creatively and conciselytranslated into our content by liaising between our SBC team and production teams- Performed quality assurance on our contents as well as products in the post-production phase- Developed and refined strategies based on digital data analytics from our social mediachannels, resulting in 25-50% percentage growth in followers across our social media channels.- Crafted TORs and creative briefs when selecting partner agencies- Served as a budget holder for our creative functions where I review contracts and invoices to approve payment requests

  • Digital Coordinator

    • Oct 2019 - Sep 2020

    - Create fun and relevant content that will inform and empower girls through digital platforms- Monitor and ensure our digital platforms are safe spaces for our community to continue valuable discussions around adolescence- Promote brand awareness to reach our target audience, particularly adolescent girls who lack access to digital outlets

• 

  CAM Raleigh

  • Raleigh-Durham, North Carolina Area

  • Design Intern

    • Jan 2019 - Jun 2019
    • Raleigh-Durham, North Carolina Area

    - Designed exhibition set-up space and assisted with installations- Created cohesive advertising materials that maintained the brand's identity- Facilitated tours, craft making, events, book reading, and community outreach

• 

  Meredith College

  • United States
  • Higher Education
  • 700 & Above Employee

  • Accessibility Researcher

    • May 2017 - May 2018

    Summer Research | Senior Thesis (08/2017 - 05/2018)- Assessed the obstacles of physical accessibility that exist within the built environment in four higher educational institutions - Worked with a local NGO that advocates for people with disabilities and architects to evaluate building codes and their implementation - Researched Universal Design and American with Disabilities Act applications and worked on guidelines that will create better accommodations for people with mobility issues

  • Student Technology and Training (STAT) Intern

    • Aug 2016 - May 2018

    - Provided customer service and technology assistance to students, faculty, and staff at the help-desk- Diagnosed and troubleshot hardware issues and operating systems- Designed posters, brochures, and fliers for different departmental events- Ran the technology department's social media and created blog posts