Experience

• 

  Charlotte Hornets

  • United States
  • Spectator Sports
  • 500 - 600 Employee

  • Digital Strategy Manager

    • Oct 2024 - Present
    • Charlotte, NC

    - Created and presented data-driven reports on organic content, paid social campaigns, and social listening trends, translating data into actionable insights that inform strategy and optimize performance.
    - Led development and execution of paid social campaigns, optimizing performance through advanced audience segmentation, creative strategies, A/B testing, and retargeting.
    - Worked cross-functionally with the Partnerships team to accurately execute branded partner deliverables on social, maintaining brand integrity and fulfilling contractual obligations.
    - Drove a 537% increase in leads generated for ticket campaigns, contributing directly to season-long membership sales and delivering significant ROI.
    - Managed and executed all branded content across platforms, including Instagram, Facebook, X, TikTok, Threads, YouTube, and Snapchat, engaging an audience of over 11 million followers.

  • Senior Coordinator of Digital Strategy

    • Oct 2022 - Oct 2024
    • Charlotte, NC

    - Led development and execution of paid social campaigns, optimizing performance through advanced audience segmentation, A/B testing, and retargeting.
    - Launched the organization’s influencer strategy, boosting reach and engagement with local partnerships, generating $40K in earned media value.
    - Produced one of the highest-performing content pieces of LaMelo Ball which generated 20 million impressions and 1.8 million engagements across all platforms.

  • Coordinator of Digital Strategy

    • Mar 2022 - Oct 2022
    • Charlotte, NC

    - Provided recommendations on creative execution, timing, budget, and audience targeting for organic and paid social media campaigns.
    - Delivered monthly performance reports to cross-functional teams, translating data into actionable insights.
    - Captured live social content, including video and photography, at key community events.

• 

  Carolina Beer Candles

  • Charlotte, NC

  • Founder and Co-Owner

    • Jun 2018 - Present
    • Charlotte, NC

    - Handcrafted all candles, managed inventory, and oversaw fulfillment and shipping.
    - Developed and executed the company’s social media strategy.
    - Built and maintained the company’s website, ensuring a user-friendly experience.

• 

  Traver Gallery

  • United States
  • Museums, Historical Sites, and Zoos
  • 1 - 100 Employee

  • Gallery Assistant

    • Apr 2018 - Mar 2019
    • Charleston, SC

    - Greeted and provided information to visitors, answering questions about exhibitions and artists.
    - Assisted in set up and take down of exhibitions, including hanging artworks and arranging displays.
    - Helped with inventory management, keeping track of artworks, sales, and exhibition materials.