Okay, let’s tackle this. So Helen has a broad set of skills in sales, retail, and management. Her SHRM SCP certification is a strong indicator of her expertise in HR and organizational management. However, her role seems to be more focused on retail and sales. Location is Miami Beach, Florida, which is a competitive market. According to national averages, retail managers with similar skills and certifications can earn around $40-$60 per hour. Considering her experience and certification, I'll estimate her hourly rate to be around $40, which is at the lower end of the range. This is because her role seems to be more focused on sales and retail, which may not command the same level of compensation as HR management.