Experience

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  Bob Books Ltd

  • United Kingdom
  • Printing Services
  • 1 - 100 Employee

  • Managing Director

    • Dec 2022 - Present

  • Head of Marketing and Operations

    • Sep 2022 - Dec 2022

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  Pop Up Projects

  • London

  • Marketing & Comms

    • Jun 2021 - Sep 2022
    • London

    Responsible for the overarching marketing and comms strategy for Pop Up Projects, the UK's leading children's literature development agency.

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  TONIC THEATRE C.I.C.

  • London, England, United Kingdom

  • Commercial Manager

    • Jan 2020 - Jun 2021
    • London, England, United Kingdom

    Responsible for the day-to-day management and development of growth strategies for Tonic Theatre in its work with the creative sector to achieve greater equality, diversity and inclusion.

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  DK

  • United Kingdom
  • Book and Periodical Publishing
  • 700 & Above Employee

  • Head of UK Trade Sales

    • Jan 2017 - Oct 2019

    Responsible for driving all sales through the Trade for the DK list, managing DK’s Trade team and building relationships with all key customers

  • Marketing and PR Director

    • Jan 2016 - Dec 2016

    Directed the UK Marketing and PR strategy for DK, the world’s leading illustrated reference publisherKey achievements• Managed and motivated a team of 13 to deliver sales-driving PR and marketing campaigns across DK’s diverse list ranging from the Star Wars and LEGO brands to quality adult non-fiction• Ensured effective ROI of marketing budget on all trade and consumer promotions• Oversaw all digital campaigns and social media activity, working closely with the Insight, Analytics and Online Search Team• Created a year-long overview of key marketing and PR activity for internal directors, demonstrating campaign alignment with both sales targets and the company’s strategic goals

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  Hachette Children's Books

  • Head of Marketing, Hachette Children's Books

    • Apr 2012 - Dec 2015

    Key achievements• Raised the profile of the How to Train Your Dragon brand, culminating in the execution of a multi-channel campaign for the new hardback and a No.2 bestseller• Developed the marketing strategy for Hodder’s key Enid Blyton series including The Famous Five, The Secret Seven and The...

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  HarperCollins Publishers

  • London, United Kingdom

  • Marketing Consultant

    • Jun 2011 - Mar 2012
    • London, United Kingdom

    Fixed term contract:Key achievements and campaigns• Co-ordinated HarperFiction’s sales conference to deliver a stand-out, dynamic presentation which clearly demonstrated the publisher’s new vision and ambition• Devised and executed marketing campaigns for Death of Kings by Bernard Cornwell and Th...

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  Transworld Publishers

  • London, United Kingdom

  • Marketing Manager

    • Mar 2009 - Mar 2010
    • London, United Kingdom

    Maternity cover:Key achievements and campaigns• Gained unprecedented high street presence beyond the traditional book trade for the Danielle Steel brand with a major promotion with a leading department store• Devised both pre-publication and sell-out exclusives with the sales team for Terry Pratc...

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  Headline Publishing

  • London, United Kingdom

  • Marketing Consultant

    • Mar 2007 - Dec 2008
    • London, United Kingdom

    Key achievements and campaigns• Marketed all key non-fiction titles with special focus on My Manchester United Years by Sir Bobby Charlton (No.1 bestseller) • Worked closely with sales and publicity to launch three new US thriller writers into the UK market, including top-ten bestsel...

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  Ebury Publishing

  • London, United Kingdom

  • Marketing Director

    • Apr 2000 - Dec 2001
    • London, United Kingdom

    Key achievements and campaigns• Introduced major consumer-facing marketing activity to the business to reflect Ebury’s new publishing strategy. Plans included a national TV campaign, bus advertising and co-promotions with the UK’s largest music companies resulting in three autumn titles hitting t...

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  Headline Publishing

  • London, United Kingdom

  • Marketing Manager

    • May 1996 - Mar 2000
    • London, United Kingdom

    Created and implemented marketing campaigns from mass market paperbacks through to acclaimed literary novels and from sports biographies to popular culture titles.