Experience

• 

  W. L. Gore & Associates

  • United States
  • Medical Device
  • 700 & Above Employee

  • Global Brand Champion

    • Jan 2023 - Present

    • Provide global leadership and enablement in driving and managing brand impact and influence across Business, Marketing and Sales, as well as other functions.• Ensure the mid- and long-term brand strategy is incorporated into the product portfolio plan and the innovation pipeline.• Foster brand framework alignment and adoption in product development.• Build emotional connections between the brand, customers and consumers through integrated brand experiences.• Define brand goals and measurement by leveraging analytics and data insights to initiate corrective actions and optimization strategies.

  • Head of Marketing, Marketing Leader APAC Region, Global Marketing Leadership

    • Jan 2019 - Jan 2023

    Provide leadership and strategy to Consumer Fabrics Marketing organization, drive strategic decisions and overall delivery on the business objectives across all marketing resources, investments and processes.

• 

  Apple

  • Beijing City, China

  • Head of Retail Marketing, Senior Team Lead, Asia Market

    • Mar 2014 - Jan 2019
    • Beijing City, China

    Lead Global and Geo focused consumer and segment retail marketing, to drive awareness, conversions and revenue to Asia market designated retail channel through best in class customer experiences.

• 

  Microsoft

  • Beijing City, China

  • CMO, Marketing Director, Head of Central Marketing Group

    • Jul 2006 - Feb 2014
    • Beijing City, China

    APAC / Greater China Region, Lead, Microsoft Corp, Global MarCom, International MediaLanding global strategy and marketing communications, managing campaigns across consumer and commercial brands and products line, with marketing expertise across advertising, media planning, digital online marketing, new emerging social and mobile marketing connected with go-to-market strategy below the line and retail plan, as well as overseeing agency management etc. into the region and large direct subsidiaries like China and India,

• 

  OgilvyOne

  • Director of Consulting and Group Account Director

    • Jan 2000 - Jun 2006

    Lead consultant specialized on IT / Teleco industry with world class clients, including IBM, Cisco, Lenovo etc...Dedicated experiences on deep Advertising and Relationship marketing campaign management, from driving perception change till developing and managing relationship marketing programs to connect marketing and sales on leads pipeline generation towards business revenue impact and customer retention on data-driven marketing via sets of analytic system and tools.

• 

  Hirons & Company

  • China Office Chief Representative

    • 1997 - 2000

    Set up China business and operation foundation, in charge of new business development and nurturing, hiring and managing staffing plan and day to day business operation and client services. Developed business including IBM, Cummins Engine, OTIS and some local clients.