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I am Helen Andrews, a creative professional based in Cape Town, South Africa, fluent in both English and Afrikaans. With a strong background in graphic design, logo design, and brand development, I have over 12 years of experience running my own jewelry brand, White Rabbit Days, where I design unique pieces using innovative materials. I currently work as a Facilitation Specialist and Insights Analyst at C-Lab Consulting, focusing on ethnographic research and design thinking methodologies. My educational background includes a BA in Visual Communication Design and a Bachelor of Fine Arts from Stellenbosch University. I have also held various roles in innovation and insights management, helping organizations develop breakthrough ideas through collaboration and creative strategies. I am passionate about visual communication and social media, and I thrive on connecting people and ideas to drive meaningful change.

Credentials

  • Teaching English as a Foreign Language (TEFL)
    TESOL
    Oct, 2010
    - May, 2026
  • Synectics trained Facilitator
    Synecticsworld

Experience

  • C-Lab Consulting
    • Cape Town, Western Cape, South Africa
    • Facilitation Specialist | Insights Analyst
      • Jun 2021 - Present
      • Cape Town, Western Cape, South Africa

      C-Lab Consulting is a collaboration between Nicole Copelyn and Helen Andrews. c-labconsulting.comCURIOSITYOur people-centric approach runs through every project that we do. Using ethnographic methodology, both in-person or virtually, we unlock deep personal understanding of people’s needs and package those insights to bring them to life for our clients. COLLABORATIONUsing a Design Thinking framework we run projects that embed collaborative ways of working and foster an empathetic approach to addressing opportunities within organisations. CO-CREATIONThrough workshops, we connect the dots, working together using the insights extracted from the research to build potential solutions that address challenges and opportunities uncovered.Contact us for: Qualitative Research, Focus Groups, Workshop Facilitation, UX Research, Insights AnalysisProjects include:• Global Corporate: Research, analysis and global workshops: bridging the gap between minimum wage vs living wage for their employees, looking at solutions at reducing costs through i.e., healthcare, finance, transport and groceries solutions.• I Wish (UK): Facilitating virtual focus groups with respondents in Sweden in collaboration with I Wish.• Steel Production Company: Research project for tech and social media companies, bringing real stories of real people to life for CSI and advertising purposes.

  • Independent Consultant
    • Cape Town, Western Cape, South Africa
    • Strategic Innovator | Creative Catalyst
      • Jun 2020 - Present
      • Cape Town, Western Cape, South Africa

    • Owner and Designer
      • Nov 2011 - Present
      • Cape Town

      White Rabbit Days is a jewellery brand local to Cape Town, bold earrings and necklaces designed and crafted by Capetonian, Helen Andrews. We create pieces using novel jewellery materials such as leather, lace, brass and copper; laser cutting delicate designs and weaving together stories for you to carry on your journey. Our pieces have all the drama of big drop jewellery in a unique, lightweight form. If you’re looking for something gorgeous for a special occasion or a bespoke gift, then please get in touch. Our products are for sale through a number of Cape Town stores and available countrywide through our online store www.whiterabbitdays.com

    • Innovation Catalyst
      • Dec 2011 - Present
      • Cape Town

      SynNovation offers a total innovation programme, combining creativity, collaboration and culture change. Energising your strategies, your people and your business systems. I worked as an Innovation catalyst at SynNovation, facilitating groups through a powerful process to enable them to come up with breakthrough ideas. To read more about SynNovation please visit http://www.synnovation.co.za/

    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Innovation and Insights Manager
      • Feb 2018 - Jun 2020

    • Innovation Lead
      • Nov 2016 - Feb 2018

      Lacuna Innovation helps organisations to sustainably innovate new products, services and business models by combining trend, consumer insight and commercial expertise in one place. We work with a methodology that decodes the ever changing trend landscape and translates those changes into new innovation opportunities for global businesses.

  • Social Fabric SA
    • South Africa
    • Partner
      • Jun 2015 - Dec 2016
      • South Africa

      The Social Fabric SA project arose from a desire to help rebuild an embattled South African textile industry, to save - and even create - sustainable, meaningful jobs through the development of an innovation pipeline. This would be achieved through promoting creative collaboration to (re)discover South Africa’s natural materials. The project was based around four South African textiles. For each of the four textiles, we recruited an innovative textile company to collaborate with an artist over a month’s research partnership. The output of this partnership was shared at a hands-on development workshop for 25 designers and makers in order to inspire creative new products and reinvigorate inspiration around local textiles.

  • Hivalue
    • Thailand
    • Highschool English Teacher
      • Nov 2010 - Sep 2011
      • Thailand

      Worked in two Thai schools, Samutsakohn Wittayalai and Chomsurang Upatham School over two semesters. I created lesson plans, worksheets and facilitated extra-mural activities for students from 11 to 18 years. During my time there I was also a trainer in the ERIC Cascade Training 2011. A two day workshop on Young Learner Assessment.

  • lbdesign
    • London, United Kingdom
    • Communications Designer
      • Apr 2009 - Aug 2010
      • London, United Kingdom

      lbdesign is a communications design consultancy with offices in London and Philadelphia. They provide top quality business solutions to businesses and non-profits and have built their reputation on creativity, efficiency and lasting client relationships.Roles + Responsibilities• Manage the day to day running of lbdesign UK• Develop new business in the UK• Coordinate ongoing client projects for print and online media• Design branding and marketing materials for clients and lbdesign • Create corporate identities for start ups and established brands• Coach clients in using social media to build their brand

  • Synectics
    • London, United Kingdom
    • Design Consultant
      • Sep 2007 - Apr 2009
      • London, United Kingdom

      Synectics is an innovation consultancy that helps organisations create and implement breakthrough ideas. They function as catalysts in collaborative problem solving and insight lead innovation, equipping companies and individuals with a process for getting to breakthrough and the tools and techniques to make it happen.Roles + Responsibilities• Concept visualisation and creating boards for consumer testing • Creative edge in sessions to stimulate ‘out of the box’ thinking • Creating identities for client proposals, projects and notes• Create internal and external marketing materials for Synectics and Altran• Preparing visual stimulus for creative problem solving • Junior facilitator in creative problem solving sessions

    • Market Researcher
      • Nov 2006 - Dec 2006

      Conducting face-to-face market research surveys

    • Field Research
      • Nov 2006 - Dec 2006

    • Internship/work experience
      • Jun 2006 - Jul 2006

      Assistant to Stylist and Designer

Education

  • 2003 - 2006
    Stellenbosch University
    BA, Visual Communication Design
  • 2003 - 2006
    Stellenbosch University
    Bachelor of Fine Arts (BFA), Design and Visual Communications, General

Suggested Services

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Industry Focus. “Market Research”

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