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Heidi Vincent, Cris

Intro Book
Heidi Vincent Cris is a seasoned marketing professional with 6+ years of experience in digital marketing, driving growth and retention for prominent brands in the roadside industry.
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Location
Irving, Texas, United States, US
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Bio

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Heidi Vincent Cris is a seasoned executive with a proven track record of driving growth and innovation in marketing and risk management. As Assistant Vice President at International Risk Management Institute, Inc. (IRMI), she has spearheaded successful marketing campaigns and developed strategic visions for web presence and digital projects. With a strong educational foundation in Mass Communication/Media Studies from Wake Forest University, Heidi has honed her skills in marketing, communications, and risk management, complemented by certifications in Google Analytics, Google Tag Manager, and Google Analytics Certification.

Credentials

  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Aug, 2022
    - Apr, 2026
  • Front End Developer Blueprint
    Skillcrush
    Oct, 2017
    - Apr, 2026
  • Google Analytics Certification
    Google
    Aug, 2022
    - Apr, 2026
  • Google Tag Manager Fundamentals
    Google
    Jun, 2020
    - Apr, 2026
  • Construction Risk and Insurance Specialist
    International Risk Management Institute, Inc. (IRMI)
    Jun, 2019
    - Apr, 2026
  • Smartsheet Product Certified User
    Smartsheet
    Aug, 2019
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google
    Jul, 2019
    - Apr, 2026
  • Advanced Google Analytics
    Google
    Feb, 2018
    - Apr, 2026
  • Email Marketing Certification
    HubSpot
    Jul, 2016
    - Apr, 2026
  • Inbound Certification
    HubSpot
    Jul, 2016
    - Apr, 2026
  • HubSpot Certified
    HubSpot
    Jun, 2015
    - Apr, 2026
  • HootSuite Certified Professional
    HootSuite Media Inc.

Experience

  • International Risk Management Institute, Inc. (IRMI)
    • United States
    • Insurance
    • 100 - 200 Employee
    • Assistant Vice President
      • Jan 2021 - Present

    • Director of Digital Marketing
      • Mar 2018 - Jan 2021

  • Specialized Association Services
    • Irving, TX
    • VP of Marketing and Client Relations
      • Jan 2017 - Mar 2018
      • Irving, TX

  • Pinnacle Partners Solutions, Inc.
    • Hickory Creek, TX
    • Chief Marketing Officer
      • Feb 2016 - Dec 2016
      • Hickory Creek, TX

      As CMO of Pinnacle, I have the exciting opportunity to be part of the executive team launching this new brand in the roadside industry in the B2B and B2C space, offering a concierge-class option for companies and consumers that care about the customer experience. Responsibilities include overseeing marketing strategies and supporting growth, sales, and branding initiatives.

  • National Motor Club
    • United States
    • Consumer Services
    • 100 - 200 Employee
    • President
      • Oct 2014 - Feb 2016

      Responsible for providing strategic leadership and ensuring the delivery and performance of all company objectives.

    • Chief Marketing Officer
      • Sep 2011 - Sep 2014

      In this role, I had the pleasure of leading a motivated and creative team of marketers to develop comprehensive, multi-channel marketing strategies for two national brands, National Motor Club and Coach-Net. Key accomplishments and responsibilities included:*Design, development and launch of a new responsive website www.nmc.com *Implementation of inbound marketing strategies that successfully generated qualified leads*Design, development and launch of NMC's "Roadside2Go" emergency roadside assistance mobile app*Partnering with the sales team to support B2B and B2C sales efforts through a variety of channels including direct sales of membership products via a nationwide agency of independent consultants

    • Vice President of Marketing
      • Jan 2011 - Aug 2011

      National Motor Club (NMC) was founded in 1956 and is one of the largest independently owned motor clubs in the U.S. NMC is a premier provider of emergency roadside assistance and other benefits focused on providing our members with safety, security, and savings. My responsibilities included:• Developing and implementing marketing campaigns across all channels to support growth and retention of member/customer base• Driving the development and implementation of the overall vision for NMC’s web presence, managing the strategic and creative development/implementation of web-based projects to support marketing and communications objectives• Assessing emerging marketing trends, channels, and tools for their fit with NMC’s overall marketing vision• Analyzing program results to identify opportunities to improve profitability and to maximize return on investment.

  • Specialized Association Services
    • Hurst, TX
    • Marketing Director
      • Dec 1992 - Dec 2010
      • Hurst, TX

      Specialized Association Services is an association management company dedicated to serving the unique needs of member-oriented non-profit organizations. During my tenure at SAS I worked my way up through the ranks starting from an entry level Communications Assistant position. Along the way, I had the opportunity to hold a variety of positions including Account Executive, Publications Manager, and Communications Director. My responsibilities included: • Member acquisition and retention• Member benefit programs and promotions• Brand management and rebranding strategies• Board relations• Website/Mobile Web content development and user experience• Event planning and execution (trade shows, annual meetings, town hall forums)• Digital and print publications• Email marketing• Public relations

Education

  • Wake Forest University
    Bachelor of Arts (BA), Mass Communication/Media Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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