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Bio

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Heidi Seal, a seasoned operations consultant, brings a wealth of expertise in bookkeeping, payroll, and financial management to businesses across various industries. With a strong background in Xero, QuickBooks, and Myob, Heidi has helped numerous clients streamline their operations, increase efficiency, and boost profitability. As a registered service provider with Regional Business Partner Network (RBPN), Heidi offers 50% funded services to support business growth. Her impressive track record includes transforming businesses with increased profits, reduced staff hours, and improved cash flow. With certifications from leading software providers, Heidi is a trusted advisor for businesses seeking to optimize their financial management and operations.

Credentials

  • Workguru Implementation Partner
    WorkGuru.io
    Jun, 2023
    - May, 2026
  • Approvalmax Partner
    ApprovalMax
    Feb, 2023
    - May, 2026
  • Unleashed Implementation Partner
    Unleashed Software
    Jan, 2022
    - May, 2026
  • Timely Partner Certification
    Timely
    Feb, 2013
    - May, 2026
  • Xero Certified Training Centre
    Xero
    Feb, 2013
    - May, 2026
  • WorkflowMax Partner Certification
    WorkflowMax, a Xero product
    Nov, 2012
    - May, 2026
  • Vend (POS) Partner Certification
    Vend by Lightspeed
    Oct, 2012
    - May, 2026
  • Xero Partner & Advisor Certification
    Xero
    Oct, 2010
    - May, 2026
  • Projectworks Implementation Partner
    projectworks.io
    Jun, 2023
    - May, 2026

Experience

  • Business Sense
    • New Zealand
    • Operations Consultant
      • Sep 2020 - Present
      • New Zealand

      If you're a service based business [professional services, trades, creatives] and want to create a streamlined and systematised business you're in the right placeImagine having a business where:✓ Your processes, workflows and systems all flow smoothly✓ Your operations are efficient not cl...

    • Outsourced Finance Department
      • Apr 2018 - Aug 2020
  • Sisters & Co
    • Mount Maunganui
    • In house CFO
      • Apr 2016 - Mar 2018
      • Mount Maunganui

      In this role I was involved in managing the smooth running of the financial operations of Sisters & Co and related entities. This included analysis, strategy, monitoring, ongoing support and development across various vertical divisions. I was responsible for the financial management and repo...

  • Living Business
    • Bay of Plenty
    • WorkflowMax Support Specialist
      • Aug 2015 - Aug 2016
      • Bay of Plenty

      I provided specialist support in WorklowMax, Xero, Vend and Unleashed. I also provided higher level bookkeeping reviews, systems checks, advice, training and reporting as well as consulting to business owners and accountants on software suitability.

    • Director - Bay Business Services
      • Jan 2007 - Jul 2015
      • Bay of Plenty

      I started this business as a one-woman band and grew it to a healthy team of 3 with a fantastic reputation locally and NZ wide for offering superb bookkeeping, payroll, Xero and Xero Add-On Setup, Training & Support. During this time I also co-founded the Tauranga Cloud Expo (www.taurangaclou...

  • St Luke's Church
    • Mount Maunganui
    • Associate Pastor
      • Jan 2011 - Jul 2014
      • Mount Maunganui

      St Luke’s is a church community that gathers in Tauranga, New Zealand (www.stlukeschurch.org.nz). I co-founded this church with a bunch of passionate and intelligent individuals in 2011. I worked on staff part time for 3 years prior to taking maternity leave. I am still heavily involved in a volu...

    • Organiser
      • Jun 2012 - Sep 2013
      • Tauranga

      Part of the organising team of Startup Weekend Tauranga 2012 and 2013

    • Events Management & Pastoral
      • Jan 2005 - Dec 2010
      • Tauranga
    • Marketing Manager
      • Apr 2007 - May 2008
      • Papamoa, NZ

      A start up business manufacturing cedar gates and cedar screens for the property development / home landscaping market. I was in charge of all marketing and promotions and launch of the brand and range.

    • Export Manager
      • Nov 2004 - Apr 2007
      • Tauranga

      Export manager and assistant accountant at international seafood export company. Specializing in live lobsters to Hong Kong, China and Japan

  • AC Neilson
    • Tauranga, NZ
    • Market Researcher
      • Sep 2002 - Sep 2004
      • Tauranga, NZ

      Market Researcher conducting market research via door to door surveys of consumers, mainly focusing on the banking industry

Education

  • 2001 - 2004
    University of Waikato
  • 2006 - 2012
    Alphacrucis
  • 2001 - 2002
    Bay of Plenty Polytechnic

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