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Bio

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Heidi Schwartz is a seasoned graphic designer and illustrator with extensive experience in branding, digital marketing, and art direction. With a strong foundation in illustration, logo design, and graphic design, she has honed her skills through various roles in advertising, marketing, and design firms. Her expertise spans multiple creative software, including InDesign, Photoshop, and Illustrator, and she has a proven track record of delivering high-quality designs under tight deadlines. As a skilled communicator and team player, Heidi has successfully collaborated with clients and colleagues to bring innovative ideas to life. Her passion for art and design drives her to continually push the boundaries of creativity and excellence in her work.

Experience

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Graphic Designer
      • Mar 2020 - Present

      • Created logo concepts as the basis for customer brands.• Designed brand identities: multiple logo formats, brand guidelines, letterhead, business cards, etc.• Created custom publications and publication templates.• Helped develop and manage the department's collaborative asset library.• Produced print and digital stock art assets monthly.• Experienced in using two different website builders.• Built reusable section templates in a website builder.• Created Standard Operating Procedures (SOPs) for multiple departmental processes.• Created a wide range of art templates.• Developed and implemented a standardized project-naming strategy across departmental products.• Helped onboard and mentor new hires.• Spearheaded the direction and creation of special projects, including a series of ~50 graphics for print and digital.• Proofed coworker logos, websites, and publication designs.

    • Ad Graphic Designer
      • Mar 2016 - Mar 2020

      • Designed print and digital ads with custom content.• Created digital marketing campaign proposals with customer brand guidelines.• Regularly consulted on and implemented new ways to improve department processes and workflow.• Created and managed ~30 collaborative Adobe Creative Cloud asset libraries.• Led Ad Department meetings.• Managed project workload to keep projects on schedule.• Helped onboard new hires.• Worked in InDesign, Photoshop, Acrobat, Outlook and Salesforce on a daily basis.• Used Ad Manager (formerly DoubleClick) to upload digital ads to the web.• Won several internal ad design awards.

  • Heidi Schwartz
    • Greater Milwaukee Area
    • Freelance Artist and Designer
      • Mar 2008 - Mar 2020
      • Greater Milwaukee Area

      Healthcare Technology Consulting, LLC, Waukesha, Wisconsin (Jun 2013-Present)• Produced the design of the website, as well as the company's logo and business branding.D&K Vows Commission, Milwaukee, Wisconsin (Oct 2015)• Created a graphic of the couple's wedding vows.Emergence, Chicago, Illinois (Aug 2012-Jan 2015)• Designed multiple mixed-race warrior characters for Emergence: A Sci-Fi/Fantasy Role-playing Game.Paraguay Economic Forum, Milwaukee, Wisconsin (Aug 2013-Jan 2014)• Worked to create an iconic logo to represent the international conference. • Designed a 10ft x 5ft banner featuring partners and sponsors to display at the event.Persian Rug Gallery, Milwaukee, Wisconsin (Sept 2013-Dec 2013)• Created a customer oriented, informative brochure to client's specifications.Justice League Tattoo Commission, Brookfield, Wisconsin (May 2012)• Worked with customer to create a tribal Justice League Tattoo to the customer’s liking.

    • Graphic Designer
      • Aug 2013 - Mar 2016
      • Greater Milwaukee Area

      • Designed ads to customer specifications.• Frequently edited ads with changes requested by customers.• Worked in a fast pace environment on multiple projects at once.• Regularly oversaw traffic for incoming new projects and project changes.• Cooperated with other departments to finish projects on a deadline.• Worked in Adobe InDesign, Photoshop and Acrobat on a daily basis.• Familiarity with printing bleed standards.• Used organizational skills for tracking changes and responsibility.• Won an in-house poster competition in which the winning design became a concept for the marketing campaign of Land the Big Gig 2015. • Worked on the design of multiple special sections such as Holiday Lights and Reinvention.

    • Marketing and Sales Support
      • Jul 2008 - May 2012

      • Designed product logos and updated business branding.• Frequently worked with deadlines and on multiple projects at once.• Designed product brochures, posters, pamphlets, postcards, and other marketing materials.• Worked with others to create look and workflow of User Interface of a product.• Created a Wikipedia page for increased visibility of product in niche market.• Redesigned customer oriented user manuals for multiple security levels.• Communicated technical and artistic ideas to those lacking technical or artistic knowledge.• Organized the file management for increased productivity.• Created informative PowerPoint demos for training and sales staff.• Assisted other departments with documentation.• Interacted with customers about service issues.• Created press releases and researched the most beneficial places to send them for release.• Retouched and manipulated images for the website and marketing materials.

  • Next Door Foundation
    • Greater Milwaukee Area
    • Books for Kids Department Volunteer
      • Mar 2006 - Mar 2006
      • Greater Milwaukee Area

      • Accepted donations, then sorted and counted them.• Helped those receiving donated books.

    • Blood Drive Coordinator Volunteer
      • Jan 2006 - Jan 2006
      • Milwaukee, WI

      • Organizational crew participant and blood donor.• Created and hung posters advertising the event.

  • College Pro
    • Oconomowoc, WI
    • Residential Painter
      • Jun 2005 - Aug 2005
      • Oconomowoc, WI

      • Demonstrated quality of workmanship and attention to detail on homeowner's behalf.• Required working under stress and deadlines in a cooperative environment.

  • IMCO Technologies
    • Pewaukee, WI
    • Office Custodian
      • Dec 1999 - May 2005
      • Pewaukee, WI

      • Maintained all public and private areas of the business. Cleaning included: offices, hallways, lobby, kitchen, as well as training and storage areas.• Used skills in cleaning, vacuuming, dusting, and disposal to keep up sanitary standards.• Demonstrated ability to work independently and with other crew members.

Education

  • 2004 - 2008
    Milwaukee Institute of Art & Design
    Bachelor of Fine Arts (BFA), Illustration
  • 2000 - 2004
    Waukesha West High School

Suggested Services

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Industry Focus. “Graphic Design”

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