Okay, let’s tackle this. So Heidi has 20 years of experience as a CEO, which is a senior leadership role. Her skills like strategic planning, customer service, and business strategy are in demand. Location is Encinitas, California, which is a desirable location for professionals. Considering her experience and skills, I’m estimating her hourly rate to be around $125. This is slightly below the national average for CEOs, but taking into account her location and the fact that she’s been in this role for a long time, it’s a reasonable estimate.