Experience

• 

  ELARABY GROUP OF COMPANIES & FACTORIES

  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • Brand Manager

    • Jan 2015 - Present

    o Plan and Strategy Responsibilitieso Project Management Responsibilitieso Consumer Communication Responsibilitieso Corporate Identity Responsibilities

  • Public Relations Manager

    • Mar 2011 - Jan 2015

    • Identifying customer needs through market research and analysis.• Define project and company vision, strategies and tactics• Research, negotiate, implement and track advertising and public relations activities• Evaluate and managing new strategic business opportunities.• Establishing and maintaining cooperative relationships with representatives of community, consumer, employee and public interest groups.• Design monthly newsletters and promotional calendars.• Planning and organizing corporate media and other special events• Managing the editorial content, design and distribution of external company newsletter.• Cultivate positive relationships with the community through CSR campaigns.• Coaching less experienced public relations staff members on corporate communications practices.• Assist in the preparation of presentations geared towards the market.• Develop, implement and communication strategies to support the company's goals and objectives.• Monitor program progress and cost effectiveness.• Manage the timely development, production and release of high quality written material.• Prepare, write and coordinate all media relations material and correspondences such as press release, feature articles, presentations, and brochures.• Source, edit and write material for posting on the web site including updating news, events and responding to website queries.• Develop and maintain a variety of media contacts.• Full responsibility for internal communication campaign in collaboration with the HR Department.• Prepare presentations and/or speeches geared towards employees and customers.Full responsibility for company branding and image.• Develop media relations.• Prepare theme, logistics and execution for organization wide events.• Responsible for giveaways

  • Board corporate secretary

    • Sep 2009 - Mar 2011

    • Arrange board meetings (agenda, attendance and reports).• Arrange annual PR and social activities plan.• Arrange communications between board and high management team.• Arrange travel expenses and reimbursement requests.• Arrange analysis and market research summary reports.• Create and maintain computer- and paper-based filing and organization systems for records, reports and documents.• Maintain and coordinate with executive and senior management vacation, day-to-day meeting and travel schedules• Write and distribute meeting minutes to board members.• Arrange board annual report.

  • Marketing And Public Relations Specialist

    • Jul 2004 - Sep 2009

    • Hotel reservations for the company's guests.• Arrange appropriate travel, visas, agendas, necessary contacts and country information.• Arrange guests meetings and tours.• Arrange guest’s gifts and souvenirs.• Arrange agreements with hotels and travel agencies.

• 

  Tanta University

  • Tanta, Egypt

  • Social Services Assistant

    • Nov 2001 - Jun 2004
    • Tanta, Egypt