Experience

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  Circle

  • United States

  • Sr. Manager Global Events

    • Jun 2022 - Present
    • United States
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  Cirlce Internet Financial

  • Sr. Manager, Events

    • Jun 2022 - Present
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  Heather Toole Events

  • Westwood, MA

  • Consultant

    • Oct 2015 - Jun 2022
    • Westwood, MA

    Areas of specialization include: TRADE SHOWSo Planning, management and execution of client participation in industry eventso Strategize with clients to determine level of participation in consideration of available budgeto Determine the best opportunity for the most effective investments, sponsor...

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  eBay Enterprise

  • United States
  • Transportation, Logistics, Supply Chain and Storage
  • 700 & Above Employee

  • Head of Industry Events

    • Feb 2015 - Oct 2015

    • Responsible for the planning and execution of eBay Enterprise’s presence at all major industry conferences and expositions. • Managed cross functional, multi-discipline team of stakeholders to develop and execute cohesive messaging, branding, demand generation programs and overall show presence in support of KPIs. • Led the strategic collaboration of multiple eBay Inc. business units to develop, plan and execute a combined presence at industry events. • Responsible for strategic evaluation of conferences and tradeshows to determine event participation/sponsorship level according to corporate budget constraints and demand generation goals.• Manage team of event managers to execute project plans and managed onsite staff of 50+ employees

  • Senior Manager, Events

    • Oct 2011 - Feb 2015

    • Developed, planned and executed the annual client conference; lead manager an all programs associated with the conference including vendor management, contract negotiation, sponsorship program development, marketing communications, session and speaker management, keynote and general session production, ancillary program management and overall program agenda.• Designed, planned and executed all internal corporate meetings, including executive leadership meetings, sales trainings and quarterly company-wide meetings. • Developed and executed the inaugural Client Advisory Board experiential program for top tier retail clients. • Managed a team of employees and third party support

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  e-Dialog, an eBay Company

  • Burlington, MA

  • Senior Manager, Marketing Programs

    • Jan 2009 - Feb 2012
    • Burlington, MA

    • Managed annual three day conference for more than 250 clients and prospects. Responsibilities included program design, development and execution of speaker programs as well as the management of content, registration, budget, vendors, staff, and marketing strategy • Developed quarterly webinar ...

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  ADOBE SYSTEMS, INC

  • Marketing Contractor

    • Jun 2008 - Dec 2008

    Partner Programs Team, June 2008 to December 2008* Manage online and in-person events for Adobe Partner Community* Develop schedule for and project manage the execution of new product launch events* Manage partner team participation in corporate events including Adobe User Conference and annual A...

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  Impress Software

  • Marketing Programs Manager

    • Aug 2005 - May 2008

    * Oversaw all marketing communications, including PR, lead generation and branding* Managed one marketing specialist, multiple vendors and a budget of $500K+* Revamped company brand through design changes and effective content delivery* Built a comprehensive direct mail operation, including the m...

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  MACROMEDIA

  • Program Manager, Marketing Events

    • May 2003 - Aug 2005

    * Developed and executed event plan, marketing strategy, pricing model, positioning, and branding for annual user conference* Managed content development team in the determination of session content for event attendees* Determined vendor requirements, wrote RFPs, reviewed proposals and selected c...

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  Allaire/Macromedia

  • Sr. Conference Specialist

    • Mar 2001 - May 2003

    * Co-managed $2.5 million event marketing budget* Created and managed 3-tiered, paid sponsorship program for over 30 corporate partners* Managed RFP process and contracts for vendor services including event management, registration management, destination management, and on-site decorator* Direct...

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  Alliare

  • Marketing Events Specialist

    • Mar 2000 - Mar 2001

    * Developed and executed product marketing seminar series for over 100 field seminars annually* Established direct and electronic marketing strategy* Supervised vendor processes including list brokerage, literature fulfillment, direct mail, and event venues