Based on Heather's 25 years of experience as a small business owner, I'm estimating her hourly rate to be around $75. This is a relatively conservative estimate considering her extensive experience in sales management, customer service, and marketing. However, her role as a salon owner may not command the same rates as more specialized professionals. Additionally, her location in Reno, Nevada, may also impact her earning potential. To put this into perspective, according to the Bureau of Labor Statistics, the median hourly wage for retail managers in the Las Vegas-Henderson-Paradise, NV Metropolitan Division is around $25, while sales managers can earn around $40 per hour. Given Heather's skills and experience, I believe she could potentially charge higher rates, but 75 seems like a reasonable starting point.