See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Heather Rogers is a seasoned marketing professional with extensive experience in direct marketing, advertising, and strategy. She has worked in various roles, including Marketing Operations, Administrative Assistant, and Marketing Specialist, and has a strong background in creative direction, copywriting, and program management. Heather holds a B.S. in Marketing from the University of Massachusetts Lowell and a Direct Marketing Certificate from Bentley College.

Experience

    • Admin Assist II IT Research Technology
      • Oct 2023 - Present
  • Verdantas
    • Littleton MA
    • Administrative Assistant / Technical Editor at Verdantas
      • Jan 2022 - Present
      • Littleton MA

      GeoInsight is now Verdantas

    • Administrative Assistant Technical Editor
      • Sep 2019 - Present
    • Administrative Assistant
      • Aug 2012 - Sep 2019
      • Groton MA

      Support Marketing, Creative Services, and Sales teamsWork with cross functional teams on administrative and tactical initiatives Answering calls and fielding messagesSchedule and coordinate meetings and eventsData entry, filing, proofreading and other clerical tasks

    • Marketing Operations
      • Sep 1999 - Jan 2002
      • Boxborough, MA

      Developed and executed integrated direct marketing programs Implemented direct mail, on-line media, web site development, trade shows, telemarketing and print advertisingScheduled and managed all aspects of trade shows and sales eventsDeveloped, produced and distributed all corporate marketing/sa...

    • Production Mgr / Acct Exec
      • 1997 - 2000

    • Production Manager
      • Oct 1995 - Aug 1999

      Production ManagerEstablished the Production and Traffic department and developed procedures as the company tripled in size.Managed all aspects of production to ensure adherence to schedule and budget. Responsible for estimating, scheduling, trafficking, QA and delivery of all projects. Selected and managed vendors for pre-press film, photograph, illustration, premiums, offset, web and digital printing, data processing, fulfillment and mailing. Worked with account teams and clients to asses project production needs and make recommendation for effective direct marketing results. Guided creative teams to ensure that copy, art and design reflect strategy and meet production requirements.Other responsibilities: press checks, proofreader, edit art layouts, coordinate photo shoots and stock photography, liaised with vendors for color corrections, specified data processing instructions, arranged mailing and delivery through letter shops and fulfillment centers. Maintained working knowledge of current postal requirements, data processing techniques and printing capabilities. Account Executive(prior to being promoted to Production Manager)Responsible for strategic development of advertising, corporate branding and direct marketing campaigns. Communicated clients’ needs to internal and external teams, prepared proposals, estimates and invoices. Promoted to Production Manager to start the company’s first Production/Traffic department.

  • Telebit Corporation
    • Chelmsford MA
    • Marketing Specialist
      • Oct 1995 - Jan 1997
      • Chelmsford MA

      Coordinated marketing programs for corporate and channel promotions including direct mail, lead generation, email marketing, print advertising and trade show participationManaged in-house proprietary database, including data entry, source coding, analysis, reports and fulfillment logisticsManaged...

  • Contact East Inc
    • Andover, MA
    • Marketing Assistant
      • Sep 1991 - Oct 1995
      • Andover, MA

      Coordinated yearly marketing strategy for company’s four-color, B2B product catalog including: scheduling, editing, list acquisition, database strategy, circulation records, postal requirements, printing specifics, internal marketing communications, and results analysisMedia buyer for 20 trade pu...

Education

  • University of Massachusetts Lowell
  • 1993 - 1996
    Bentley College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles