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Bio

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Heather Moyer is a seasoned marketing and communications professional with extensive experience in content creation, social media strategy, and public policy. She has worked for prominent organizations such as the Sierra Club, Cornerstone Fund, and Baltimore Improv Group. Heather holds a Bachelor's degree in Journalism from Ohio University.

Experience

    • Marketing And Communications Associate
    • Marketing and Communications Associate
      • May 2024 - Present
    • Marketing Coordinator
      • Oct 2023 - Present
      • Baltimore, MD

      Responsible for all social media strategy and content production, website maintenance, designing marketing strategies, & coordinating all press relations,

    • United States
    • Political Organizations
    • 700 & Above Employee
    • Content Manager
      • Sep 2021 - May 2023

      Responsible for overseeing Associate Content Strategist direct report. Manage and direct content production. Establish and manage content creation teams. Responsible for meeting short and long-range deadlines. Increase, engage, and retain social media following. Create diverse content, including video scripts, weekly columns, news articles, blog posts, short videos, and explainer graphics. Conduct presentations for large and small groups. Review and approve all internal and public-facing content to ensure that the company message is effective, accessible, and consistent throughout all materials. Produce internal and external newsletters to engage stakeholders, including one newsletter distributed to millions of subscribers. Manage information, assignments, and deadlines. Cultivate relationships with stakeholders and companypersonnel. Use metrics to design strategies. Edit extensive materials while retaining their accessibility. Oversee the messaging, design, and execution of large annual marketing campaigns. Identify and implement opportunities to trial new, time-limited programs, then assess and report on the results. Draft and revise materials under style guidelines and engage with leadership to capitalize on social media and other web-based opportunities. Segment and evaluate program data to appeal to various demographics.

    • Editor, Content & Quality Control
      • Oct 2014 - Sep 2021

      Increase, engage, and retain social media following. Lead social media initiatives throughout the organization. Lead and create social media campaigns. Oversee content production and serve content creation teams. Individually responsible for significantly increasing social media engagement. Responsible for meeting short and long-range deadlines. Create diverse content, including video scripts, weekly columns, news articles, blog posts, short videos, and explainer graphics. Conduct presentations for large and small groups. Support the review and approval of all internal and public-facing content to ensure that the company message was effective, accessible, and consistent throughout all materials. Produce internal and external newsletters to engage stakeholders, including one newsletter distributed to millions of subscribers. Manage information, assignments, and deadlines. Cultivate relationships with stakeholders and company personnel. Use metrics to design strategies. Edit extensive materials while retaining their accessibility. Oversee the messaging, design, and execution of large annual marketing campaigns. Identify and implement opportunities to trial new, time-limited programs, then assess and report on the results. Draft and revise materials under style guidelines and engage with leadership to capitalize on social media and other web-based opportunities. Serve for four years as the communications department representative on the agency's staff equity team to advise Sierra Club executives on diversity, equity, inclusion, and belonging.

    • Senior Content Producer
      • Apr 2012 - Aug 2017

      Increase, engage, and retain social media following. Coordinate internal and external social media activities. Organize and direct social media initiatives. Individually responsible for significantly increasing social media engagement. Oversee content production and serve content creation teams. Responsible for meeting short and long-range deadlines. Produce a wide range of material, such as explainer visuals, video scripts, weekly columns, news pieces, and blog entries. Conduct presentations for large and small groups. Provide oversight and support for both internal and external content to ensure that the organization's message is consistent, accessible, and effective across all materials. Generate internal and external newsletters to engage stakeholders, including one newsletter distributed to millions of subscribers. Manage information, assignments, and deadlines. Cultivate relationships with stakeholders and company personnel. Use metrics to design strategies. Edit extensive materials while retaining their accessibility. Supervise the implementation, design, and messaging of extensive annual marketing campaigns. Identify and implement opportunities to trial new, time-limited programs, then assess and report on the results. Draft and revise materials under style guidelines and engage with leadership to capitalize on social media and other web-based opportunities. Received the Sierra Club Community Service Award in May 2015.

    • Senior Media Writer
      • Jan 2011 - Apr 2012

      Oversee content production and serve content creation teams. Responsible for meeting short and long-range deadlines. Produce a wide range of material, such as explainer visuals, video scripts, weekly columns, news pieces, and blog entries. Conduct internal presentations for peers and leadership. Provide support for both internal and external content to ensure that the organization's message is consistent, accessible, and effective across all materials. Generate internal and external newsletters to engage stakeholders, including one newsletter distributed to millions of subscribers. Manage information, assignments, and deadlines. Cultivate relationships with stakeholders and company personnel. Edit extensive materials while retaining their accessibility. Support the implementation, design, and messaging of extensive annual marketing campaigns. Identify and implement opportunities to trial new, time-limited programs, then assess and report on the results. Draft and revise materials under style guidelines and engage with leadership.

    • Media Writer
      • Oct 2007 - Jan 2011

      Support the media team by creating written content as the primary responsibility for this position. Oversee content production and serve content creation teams. Responsible for meeting short and long-range deadlines. Produce a wide range of material, such as explainer visuals, video scripts, weekly columns, news pieces, and blog entries. Conduct internal presentations for peers and leadership. Provide support for both internal and external content to ensure that the organization's message is consistent, accessible, and effective across all materials. Generate internal and external newsletters to engage stakeholders, including one newsletter distributed to millions of subscribers. Manage information, assignments, and deadlines. Cultivate relationships with stakeholders and company personnel. Edit extensive materials while retaining their accessibility. Support the implementation, design, and messaging of extensive annual marketing campaigns. Identify and implement opportunities to trial new, time-limited programs, then assess and report on the results. Draft and revise materials under style guidelines and engage with leadership.

    • Staff Writer
      • Mar 2004 - Oct 2007
      • Columbia, MD

      Researched and wrote 3-5 stories/week. This included frequent travel to areas just hit by disasters.I also freelanced for DNN from June '00 through Aug. '00, and Sept. '01 through Jan. '02.

    • Office Manager / Radio Transcriber
      • Jan 2001 - Mar 2004
    • Campus Organizer
      • 2000 - 2001

Education

  • 1996 - 2000
    Ohio University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications”

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