Experience

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  57hours

  • VP of Strategic Partnerships + Growth | Contract

    • Oct 2022 - Present

    In this role, I built a successful retail partnership program, expanding our marketing efforts and increasing our audience reach by cross-promoting with products and services. Additionally, I launched and managed an affiliate program through AvantLink, created content partnerships with journalist...

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  Vizer Inc.

  • VP, Partnerships & Strategy, Product | Contract

    • Dec 2020 - Dec 2021

    In my role at Vizer, I led the strategic development of the Connected Wellness segment, focusing on fitness tracking. I also created and executed movement partnerships within the Vizer app. Collaborating with the executive team, I designed user behavior for goal achievement and reward redemption....

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  MINDBODY, Inc.

  • United States
  • Wellness and Fitness Services
  • 700 & Above Employee

  • Senior Program Manager, Strategic Accounts - Partnership Marketing

    • Jun 2019 - Sep 2020

    While at MINDBODY, I identified a significant gap in the Strategic Account Partnership experience, which led to the establishment of a new department dedicated to Customer Success and activation strategy for these accounts. I collaborated with top-tier Strategic Accounts to create a comprehensive program that bolstered studio attendance and strengthened our partnership.

  • Senior Program Manager, Regional Partnership Marketing

    • Feb 2019 - Jun 2019

    As their Senior Program Manager in Regional Marketing for consumers, I formulated annual strategic marketing plans and executed channel expansion strategies to promote growth in MINDBODY cities. My responsibilities included managing KPIs, tracking measurements against goals, and overseeing quarterly reports for National Partnership Accounts such as WeWork, Wanderlust, W Hotels, lululemon, and Fitt.In addition to this, I developed promotional activities, marketing plans, and sales strategies for all B2C events. In my role as Program Manager for Consumer Products, I spearheaded the consumer partnership strategy for online and offline marketing. I forged national partnerships with well-known brands like Manduka, Green Chef, Thrive Market, Reebok, Garmin, Wanderlust, and Athleta. I was also responsible for obtaining client signatures for NDAs, SOWs, and Partnership contracts.

  • Program Manager, Consumer Products

    • Mar 2017 - Feb 2019

    As a Team Lead for Dynamic Pricing, I collaborated closely with the B2B Marketing team to develop DP content for customer delivery. I successfully hired and trained a team of in-house Dynamic Pricing Specialists and acted as the in-house resource for educating customers about Dynamic Pricing. *The Dynamic Pricing algorithm created by Lymber and acquired by MINDBODY.

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  Lymber

  • San Diego, CA

  • Director of Strategic Partnerships

    • Jan 2016 - Mar 2017
    • San Diego, CA

    Acquired by MINDBODY. I joined the company during the investor pitch to SEED SD as the very first employee involved in the inception, building, hiring, and execution of all forward-facing decisions. In just 15 months, I played a pivotal role in leading the expansion into multiple cities, includin...

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  TLC Marketing

  • Greater San Diego Area

  • West Coast Agency Director

    • Dec 2010 - Nov 2015
    • Greater San Diego Area

    As the West Coast Agency Director at TLC | TRCO Marketing, I made substantial contributions to the company's success. Notably, I successfully brought in over $3.4 million in new business, showcasing my ability to drive revenue growth and expand the company's client portfolio.In this role,...

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  Regus

  • Greater Boston Area

  • Broker Channel Manager & Area Sales Manager

    • Jan 2007 - Dec 2010
    • Greater Boston Area

    Represented 17 locations totaling 306K square feet of leasable office space in Boston, MA, effectively generating over $1.5M in revenue during 2008 and 2010. In this role, I orchestrated bi-monthly broker events, each attended by more than 75 industry professionals, and delivered compelling outsi...