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Heather Mckenna

Design Director at Scholastic Book Fairs
Intro Book
Heather Mckenna is a seasoned Art Director and Graphic Designer with 11 years of experience, holding an MS in Communication Design from Pratt Institute and a BFA in Art Education from University of Illinois Urbana-Champaign, proficient in multiple languages and skilled in various creative fields.
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Location
Mount Prospect, Illinois, United States, US
Skills
  • Art Direction
  • Graphic Design
  • Graphics
  • Logo Design
  • Advertising
  • Show all
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Bio

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Heather Mckenna is a seasoned professional with extensive experience in the creative industry. She has held various leadership positions, including Design Director at Scholastic Book Fairs and Senior Art Director at Pusheen Corp, where she managed creative teams and led projects across multiple avenues. Heather's expertise spans multiple disciplines, including Art Direction, Graphic Design, and Typography. She has worked with notable clients such as Nickelodeon, Sesame Street, and National Geographic Kids, creating logos, on-air graphics, style guides, and marketing materials. Heather holds a Master's degree in Communication Design from Pratt Institute and a Bachelor's degree in Art Education from the University of Illinois Urbana-Champaign. She is fluent in multiple languages, including English, and has a strong foundation in the psychology of visual perception.

Experience

  • Scholastic Book Fairs
    • Design Director
      • Jan 2021 - Present

  • Leela and JoJo
    • Mt. Prospect, IL
    • Business Owner/Designer
      • 2017 - Present
      • Mt. Prospect, IL

      Founded Leela and JoJo, a small creative company that makes and sells beautifully handcrafted home decor items, playthings, and accessories for children and those who love them.

  • Pusheen Corp
    • Senior Art Director
      • Oct 2018 - Jan 2021

      Built and directed a full scale creative team, and managed creative projects across all avenues of the business. Projects included animation, digital marketing events, licensing, style guides, packaging, and more.

    • Senior Art Director
      • Oct 2018 - Jan 2021

  • Heather McKenna Design
    • Mt. Prospect, IL
    • Art Direction and Graphic Design
      • Oct 2007 - Oct 2018
      • Mt. Prospect, IL

      Provided full scale design and art direction services for a variety of clients such as Nickelodeon, Sesame Street, National Geographic Kids, and more. Projects include logos, on-air graphics, style guides, marketing materials, apparel graphics, invitations, and packaging. Work samples can be viewed at heathermckennadesign.com.

  • Nickelodeon
    • New York, NY
    • Art Director
      • Sep 2004 - Oct 2007
      • New York, NY

      Art directed and designed materials for Nick Jr., Nickelodeon and Comedy Central. Projects included: style guides for various network properties, logos, packaging for consumer products, apparel graphics, branded and show inspired products, merchandising displays and inspirational exploratories.

  • Pratt Institute
    • New York, NY
    • Visiting Instructor
      • Dec 2005 - May 2006
      • New York, NY

      Taught a graduate level course called the Psychology of Visual Perceptions. Course explored how the psychology of sight and perception relates to art and design.

  • Allure Magazine
    • New York, NY
    • Senior Designer
      • Feb 2004 - Sep 2004
      • New York, NY

      Designed promotional and marketing materials for the advertising sales department. Projects included: in-magazine advertorials, event invitations and signage, logos and title treatments, media kit materials, merchandising/sell sheets, mailings and sales materials.

  • USA Networks
    • New York, NY
    • Senior Designer/Freelance
      • Sep 2003 - Feb 2004
      • New York, NY

      Designed promotional, marketing, and press materials for the off-air creative services department.Projects included: concept and design of print ad campaigns and press kits.

  • Discovery Channel
    • Silver Spring, MD
    • Graphic Designer/Freelance
      • Feb 2003 - Sep 2003
      • Silver Spring, MD

      Designed promotional, marketing, and press materials for the off-air creative services department. Focused on a variety of Discovery Networks, including Discovery Channel, Animal Planet, TLC, and Discovery Health. Projects included: concept and design of print ad campaigns, retail signage and displays, outdoor advertising, logos and title treatments, animated web banners, email and direct mail campaigns, various on-air elements, concept and design of press kits, letterhead, event invitations, posters, and promotional premiums.

  • Reader's Digest
    • Graphic Designer/Freelance
      • Sep 2000 - Mar 2002

      Designed promotional and marketing materials for the advertising sales department. Projects included: mailings, event invitations and signage, trade show displays, logos and title treatments, in-magazine advertorials, media kit materials, merchandising/sell sheets, and sales materials.

Education

  • 1999 - 2001
    Pratt Institute
    MS, Communication Design
  • 1994 - 1998
    University of Illinois Urbana-Champaign
    BFA, Art Education

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Industry Focus. “Graphic Design”

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