Okay, let’s tackle this. So Heather has a broad range of skills, but they're mostly in the service industry. Marketing and sales management skills are valuable, but they're not typically in high demand or high pay. Event planning and management are in demand, especially in the wedding and banquet industries. However, these roles are often entry-level or freelance. Considering her skills and location in Livermore, CA, I'll estimate a lower rate, around $50 per hour, which is more in line with event planning and management roles in this area.