Experience

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  DLF Seeds Australia

  • Farming
  • 1 - 100 Employee

  • Regional Sales Manager

    • May 2024 - Present

  • Sales Agronomist - Tasmania

    • Mar 2022 - Present

• 

  Griffan HB Communications

  • Deloraine, Tasmania

  • Partner

    • May 2010 - Present
    • Deloraine, Tasmania

    Family-run Communication/consulting business, specialising in Agricultural report writing and media

• 

  Nutrien Ag Solutions - Australia

  • Latrobe, TAS

  • Branch Manager

    • Feb 2017 - Mar 2022
    • Latrobe, TAS

• 

  Southern Farming Systems

  • Tasmanian Trial and Project Manager

    • Jan 2015 - Jan 2017

• 

  Landmark Operations Ltd

  • Latrobe

  • Branch Manager

    • Sep 2013 - Jan 2015
    • Latrobe

    Manage Staff, Administration, Sales and Marketing at Local Branch.

• 

  Landmark Operations Ltd

  • AM Agronomy

    • Aug 2012 - Jul 2013

• 

  AsureQuality Ltd

  • Tamania

  • Seeds Officer

    • Mar 2011 - Jul 2012
    • Tamania

    • Seeds Officer – Crop Registrations, administration and reporting and field inspections• Liaising with growers and production companies• Authorised Seed Sampling accreditation • Small involvement with marketing and sales.

• 

  Serve Ag Pty Ltd

  • Longford, Tasmania

  • Seeds Officer

    • Mar 2009 - Feb 2011
    • Longford, Tasmania

    Seed Project management and administration• Responsible for Pasture Seed Production projects• Write and administer seed production contracts (as an agent)• Provide channel for communication between growers and seed companies for resolving quality issues.• Organise and facilitate grower/industry field days• Facilitate timely harvest of seed crops• Responsible for PR and promotion of Serve-Ag to potential seed growers, including writing advertising/advertorial material• Develop R&D projects involving clover seed production

• 

  Pacific Seeds

  • Perth, Western Australia

  • Territory Manager -W.A.

    • Jan 2001 - Jun 2007
    • Perth, Western Australia

    Sales and marketing role• Responsible for maintaining key accounts and developing new business relationships with retailers and farmers in Western Australia by attending field days; conducting on-farm and in-store visits; and enlisting support of industry opinion leaders• Responsible for day-to-day administration of remote territory including managing inventory, budgeting and communications • Responsible for responding to customer inquiries and complaint resolution • Responsible for delivering product training to retail agents, independent agronomists and farmers• Developed state marketing plans and sales strategies for new products including short-season canola, pastures and Juncea canola• Regularly surpassed sales budgets and minimized sales losses in adverse seasons• Grew market share to above 70% in key crop segments (canola and summer forage)• Heavily involved in key industry groups/peak bodies, including Australian Seeds Federation (Western Region Secretary) and Oilseeds WA (Vice Chairman)• Aided in development and management of Industry Canola Variety Trials, Oilseeds WA.• Developed further proficiency in Microsoft Office suite of programs, and PDF writing.

• 

  Milne Feeds Pty Ltd

  • Welshpool, Western Australia

  • South-West Regional Adviser

    • Sep 1998 - Dec 2000
    • Welshpool, Western Australia

    sales role• Responsible for Implementing domestic sales and communication strategies to increase domestic pellet market share within south-west Western Australia• Educated dairy farmers and feedlot (sheep and beef) customer base on nutrition of pelleted feeds using industry and proprietary information.• Attended field days and seminars to maximise product exposure and help enlist support of industry opinion leaders• Collated regional market intelligence for Domestic Marketing Team• Assisted in negotiation of domestic supply contracts and price agreements• Assisted technical services to design and manage commercial feed trials• Developed a strong rapport with dairy customers in the south-west of WA and repaired damaged customer relationships to help arrest falling market share• Worked closely with marketing team to increase free trade business by 10% in 18 months• Assisted the implementation of dairy business plan that increased sales (tonnes) in a contracting market by 35% in 18 months• Increased proficiency in computer skills – Microsoft Office suite of programs