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Heather Butler is a seasoned digital marketing strategist with 10+ years of experience in B2B marketing, content creation, and social media management. She has led end-to-end digital marketing campaigns, managed social channels, and fostered engagement across multiple platforms. Heather holds a Double Bachelor of Arts degree in Communications and Philosophy from UC Santa Barbara and is certified in Google AdWords and Google Analytics.

Credentials

  • Google AdWords
    Google
  • Google Analytics
    Google

Experience

    • Product Marketing Manager

    • Digital Marketing Strategist
      • Nov 2020 - Present

      I lead end-to-end B2B digital marketing campaigns, content creation, manage social channels, and foster engagement. Facebook and Linkedin platform strategy and management. Strategize and oversee SEO campaigns, paid social campaigns, and all organic social.

    • Digital Marketing Strategist
      • 2019 - Present

    • Owner/CEO
      • Jul 2017 - Present

      Digital Marketing Strategist specializing in Social Media Advertising, Email Marketing, SEO, Social Media Management and Content Marketing. I provide brands and businesses with anything from strategic direction, bold and engaging copy, and optimized branding to end-to-end advertising strategies, multi-phase email marketing campaigns and eye-catching video production.www.thefairwaycollective.com

    • Digital Marketing Manager
      • 2020 - 2022

    • Sales and Marketing Solutions
      • Dec 2017 - Mar 2019

      Award-winning sales team creating customized eLearning modules for fortune 500s. Vet incoming prospectives, determine client needs, build out RFPs, SOWs, proposals, and agreements. Work proficiently in our client database CRM Zoho and project management system Celoxis. Produce detailed sales audits and monthly sales reports. Successfully developed and built an RFP and proposal directly resulting in our largest project in 2018 exceeding our company sales goal by over $1,000,000.

  • U-T San Diego
    • Greater San Diego Area
    • Multi-Media Account Executive
      • Apr 2014 - Jun 2017
      • Greater San Diego Area

      Award-winning advertising team. Named #1 Sales Person in 2016. Sales and management of digital and print advertising. Manage client accounts and maintain relationships. Book, design, proof, and manage advertising campaigns start to finish, including but not limited to prospecting, proposals, on-boarding, design, optimization, targeting, copywriting research, and analytics reporting. Develop unique concepts to elicit new business, including multi-platform campaigns and long-term commitments. Consistently exceeded sales goals and increased revenues. Revived failing territory from billing $26k per month to over $87k per month in less than 5 months through client relationship development and strategic planning.

    • Marketing and Business Development
      • Apr 2012 - Apr 2014

      Spearhead marketing research. Design and implement new marketing initiatives. Prepare proposals and SOWs. Qualify internal and external leads. Act as client service liaison. Develop and maintain a system of continued contact for non-responsive leads. Write copy for product fliers and write all press releases.

  • Fashion 5.0 Magazine
    • Greater San Diego Area
    • Managing Editor
      • Sep 2011 - Apr 2012
      • Greater San Diego Area

      Maintain magazine organization. Manage all editorial staff, writers, and photographers. Assign articles and deadlines. Receive and select public relation pitches. Select images for all editorials. Contact and manage talent. Provide final edits. Write copy. Provide administrative assistance to art director and publisher.

  • Elle Communications
    • Greater San Diego Area
    • Public Relations Intern
      • Sep 2011 - Dec 2011
      • Greater San Diego Area

      Provide assistance to publicists. Pitch stories to multiple media outlets and publications. Contact reporters. Clip client appearances in media. Blog. Able to balance interning for both Elle and THREAD easily and effectively.

  • THREAD Show
    • Greater San Diego Area
    • Public Relations Intern
      • Sep 2011 - Dec 2011
      • Greater San Diego Area

      Provide assistance to event producer. Orchestrate elaborate and detailed events. Assist in managing vendor and designer relations. Blog. Coordinate giveaways. Learned and acclimated quickly to the pace and needs of the business.

  • Tagless Threads
    • Carlsbad CA
    • Sales Manager
      • Feb 2011 - Sep 2011
      • Carlsbad CA

      Handles all client correspondences. Mediates and resolves any issue. Developed effective and successful follow up procedure. Develop and maintain strong, long lasting client relationships, and increased sales by 30% in May of 2011

    • Production Coordinator Intern
      • Oct 2010 - Jan 2011

      3 Month Internship.Developed SOWs, estimates, production schedules. Managed internal organization including task competition of employees. Maintained basic office duties including but not limited to filing, typing, QA, editing, proof reading and data entry.

    • Lead Communication and Project Coordinator, Renewable Energy Solution Inititive
      • Dec 2009 - Jun 2010

      Lead position responsibilities include managing and recruiting interns and volunteers - having 8 to 10 under me at a given time, developing plans for, researching, and managing informational and interactive events on UCSB campus, coordinating any and all details of the Renewable Energy Solution Initiative - including strategic campaign plans, performing university outreach, orchestrating informational outreach and seeing the initiative through until successfully being voted for in our favor.My team successfully lead a campaign first placing the Renewable Energy Solution initiative on spring student ballot, and second campaigned for the passing of the initiative. The campaign was successful and the initiative was passed - bringing a much greater budget to the efforts of sustainable energy installations on campus. Due to the efforts of my team and myself passing of the campaign the University of California, Santa Barbara possess the highest budget for eco-friendly and renewable energy installations of any university in California.

Education

  • 2006 - 2010
    UC Santa Barbara
    Double Bachelors of Arts, Communications and Philosophy, Minor in Global Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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