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Heather Burke-dewsnap is a seasoned marketing professional with 15+ years of experience in advertising, integrated marketing, and digital strategy. She has held various roles, including Associate Broker at Kinlin Grover Compass, Senior Account Executive at OpenTable, Senior Director Business Development - Restaurants at Groupon, Account Group Supervisor at Mercury Media, New Business Development Manager at NESN, Account Supervisor at JWT, and Brand Manager at Ford Motor Company. Heather has developed and implemented digital strategies, managed teams, and driven revenue growth in various industries.

Experience

  • Kinlin Grover Compass
    • Falmouth, Massachusetts, United States
    • Associate Broker
      • Jun 2020 - Present
      • Falmouth, Massachusetts, United States
    • Sales Development
      • Oct 2018 - Present
      • Boston

      OpenTableSenior Account ExecutiveCompany NameOpenTableDates EmployedOct 2016 – PresentEmployment Duration3 yrs 7 mosLocationGreater Boston AreaBring new restaurants onto the Open Table dining network through a consultative sales approach. Dedicated to maximizing restaurants’ revenue potential by ...

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Director Business Development - Restaurants
      • Aug 2016 - Oct 2018

      Develop new business opportunities with local restaurants as well as franchises. Expand offerings to include delivery and take-out, Groupon pages and dollar deals.o Increased company revenue 22% year over year within the food and drink vertical.o Effectively present the full suite of Groupon’s offerings to potential clients.o Determine the most effective products, within the suite and develop compelling offers to drive revenue.o Develop and maintains relationships with top Restaurateurs in New England.

    • Senior Business Development Director
      • May 2012 - Aug 2016

      *Develop new business opportunities through established networks, relationships, independent research, and the lead management pipeline to expand the range of offers to our subscribers.*Facilitate the growth of revenue by contacting and closing merchants who have not done business with Groupon.*Promote Groupon as a unique alternative form of advertising for local businesses.*Proactively execute business-to-business outreach to targeted high value accounts.*Secure merchant partnerships using consultative selling strategies to craft and negotiate offer details that align with financial and operational objectives.*Develop familiarity with each merchant’s business, including but not limited to: products and/or services, consumer demographics, consumer ratings, points of competitive differentiation, merchant economic model, and revenue and profit drivers.*Utilize knowledge of deal structure and strategy in order to reach merchants’ desired outcomes and maximize profit.*Set appointments to meet with merchants face to face to present Groupon as a solution for their business.*Interface with Merchant Development to ensure a seamless transition of accounts and align on merchant strategy.

  • Mercury Media
    • Boston MA
    • Account Group Supervisor
      • Jan 2009 - May 2012
      • Boston MA

      Execute Direct Response TV campaigns designed to assist customers through the entire direct response marketing process - from scripting to production, media buying and optimization, all the way through to call center management and fulfillment. Current clients include Vegas.com, Nuance Communica...

  • NESN
    • Boston MA
    • New Business Development Manager, Boston Red Sox/Boston Bruins
      • Oct 2007 - Jan 2009
      • Boston MA

      Service existing accounts with an annual budget in excess of $5 million, covering the New England Market which consists of eight demographic market areas. Develop and maintain accounts through all stages of the selling process, from prospecting through close, and follow-up to ensure repeated sa...

  • JWT
    • Boston MA
    • Account Supervisor
      • Oct 2005 - Oct 2007
      • Boston MA

      Responsible and accountable for all marketing activities within the New England Region; Manchester). This market consists of over 172 customers and ranks #4 in the U.S. advertising billings of JWT dealer group roster.Managed and coordinated all creative and media efforts, including strategy, exe...

    • Brand Manager
      • Jan 1998 - Jan 2005
      • Boston MA

      Directed the development, execution and management of a comprehensive marketing initiative involving over 170 retail outlets in New England. Increased target-market product sales by 27% through an integrated multi media campaign; which resulted in an incremental 2,000 sales annually and contribu...

Education

  • 1989 - 1993
    Massachusetts College of Liberal Arts

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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