Experience

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  Hayley Sumner Company

  • Los Angeles/New York

  • Public Relations Senior Executive, President

    • 1998 - Present
    • Los Angeles/New York

    Built full-service bicoastal public relations agency which achieved profitability within 30 days. Hospitality, health care, nonprofit, entertainment, consumer goods, technology, and sports; employed 25 at peak of operations and generated annual revenues of $4 million. Firm was targeted for acquis...

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  Berkshire HorseWorks Inc.

  • United States
  • Professional Training and Coaching
  • 1 - 100 Employee

  • Executive Director

    • Feb 2013 - Present

  • Founder and Executive Director

    • Sep 2013 - Present

    A passion project born from a lifelong conviction of the healing power of horses and a strong commitment to serving people at risk. Berkshire HorseWorks™ (a registered 501(c)3 nonprofit organization) provides EAGALA Model Equine Assisted Psychotherapy and life skill development for individuals, families, veterans, and at-risk youth in New England. The nonprofit integrates horses in ground-based activities into the therapeutic process. The facility is located on a bucolic 8 acre ranch in Richmond, Massachusetts with multiple barns, outdoor paddocks, an organic garden, a vernal spring, hiking trails and meditative hamlets for yoga and mindfulness.• Leveraged extensive marketing and pr expertise to build and ensure successful market entry of new nonprofit in a region that has more nonprofits per capita than in any other area in the country.• Spearheaded all strategic marketing, public relations, fundraising, program and budget development. • Maximized marketing exposure and cultivated good will in the area by consummating strategic partnerships with local banks and financial service companies and community organizations such as Girls Inc!, Pittsfield House of Corrections, Austin Riggs, Cranwell Resort, Marriott, and Hillcrest Educational Centers.• Garnered the support of government agencies, tourism boards, Chambers of Commerce, and elected officials for programs serving veterans and those formerly incarcerated. • Created innovative Equine Assisted Team building curriculum to help organizations of all kinds build cohesion, cultivate problem-solving skills and develop leadership initiatives. • Served wide range of corporate clients including Comcast companies, Bain Capital, Mountain One Financial Services, Mass Mutual Insurance, and Canyon Ranch.• Targeted group sales executives at area hotels, conferences in drive-and-fly-in cities, creating brand ambassadors and driving sell-ins for leadership training.

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  EAGALA

  • Global

  • VP Communications

    • Aug 2013 - Sep 2017
    • Global

    Founded in 1999, EAGALA is the leading international nonprofit association for professionals using Equine Assisted Psychotherapy and Equine Assisted Learning to address mental health and human development needs. With over 800 programs, 5500 members in 52 countries, EAGALA certifies professionals ...

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  Webvet

  • Senior Management Consultant Corporate Communications/Editor

    • 2008 - 2010

    Vet-approved pet health and well-being information. Pet questions, vet answers.

 WebVet redefines how pet owners approach the care of their animals by bringing together, in one trusted place, everything from medical information and advancements, to original lifestyle and human interest stories, ...

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  Step Up Women's Network

  • Board Member

    • 2004 - 2007

    A nonprofit membership organization igniting women & girls to fulfill their potential

. Through empowering teen girls from under-resourced communities to be confident, college-bound, and career-ready, and propel professional women through connections, collaborations, and continuous development.

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  FLEISHMAN HILLARD GLOBAL COMMUNICATIONS

  • LOS ANGELES, CA

  • Senior Vice President, Division Head Consumer & Entertainment Marketing

    • 2005 - 2006
    • LOS ANGELES, CA

    Recruited to turn around the troubled West Coast PR agency office and build a Hispanic division. Co-chaired the Global Innovation Group and developed proprietary alternative learning techniques as a potential revenue stream. Instilled renewed confidence in the LA office capabilities and led feasi...

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  Dan Klores & Associates

  • New York/Los Angeles

  • President Entertainment Division, Founding Partner

    • 1991 - 1998
    • New York/Los Angeles

    Key contributor to building the company from a four-person, eight-account firm into a multimillion-dollar organization with revenues exceeding $9.5 million, multiple divisions, 90 employees, and more than 120 accounts. Planned and administered budgets, developed proposals, and made presentations ...

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  Howard Rubenstein & Associates

  • New York

  • Assistant Vice President / Senior Account Executive / Account Executive – Ent...

    • 1989 - 1991
    • New York

    Planned and managed public relations campaigns for clients in the hospitality, music, television, consumer products, and theatrical entertainment industries. Served as primary liaison to the press and as damage control liaison. Attended tapings, photo shoots, and interviews.
• Successfully expand...

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  ZAREM, INC

  • NEW YORK, NY

  • Account Executive

    • 1988 - 1989
    • NEW YORK, NY

    Planned and led events to support the launch of the Hard Rock Cafés nationwide. Secured critical coverage of Jackie Mason’s “The World According to Me” show on Broadway.

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  YOUNG & RUBICAM

  • NEW YORK, NY

  • Promotions Manager, Y&R Entertainment

    • 1986 - 1988
    • NEW YORK, NY

    After interning with the company while in college, was hired to manage promotions for such clients as Walt Disney and Touchstone Films and for Ron Delsener concert series.