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Hayley Hovious is a seasoned business leader with 20+ years of experience in strategic planning, marketing, entrepreneurship, and management. She has held various leadership positions in startups, including Head of Network and Community at HC9 Ventures and Principal at Echo Health Ventures. Hayley has also worked with prominent organizations such as Nashville Health Care Council and TN Department of Economic and Community Development. She holds an MBA from Vanderbilt University and a BA from Smith College.

Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Head of Network and Community
      • Jan 2023 - Present
      • Nashville, TN

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Principal
      • Mar 2022 - Jan 2023
      • Nashville, Tennessee, United States

    • United States
    • Industry Associations
    • 1 - 100 Employee
    • President
      • Jun 2015 - Mar 2022

      The Nashville Health Care Council is an association of health care industry leaders working together to further establish Nashville's position as the nation's health care industry capital. The Council promotes the continued growth of Nashville's health care industry by fostering a supportive operating environment for existing, start-up and relocating health care businesses. Through educational programs, the Council provides executives with timely information on key operational and policy challenges facing health care companies, as well as networking and mentoring activities.

    • Executive Director, Fellows
      • Aug 2014 - May 2015

      The Nashville Health Care Council Fellows initiative is designed to engage and educate those who will carry the industry forward. It is the next step in Nashville’s rich legacy of health care innovation and creativity, further securing Nashville’s position as a premier industry cluster. The Council Fellows initiative brings together senior industry executives to explore new solutions that meet the challenges facing the U.S. health care system in years ahead. The annual initiative engages these key professionals to better implement business strategies, create value, drive industry growth and effect change. It leverages the experience of the industry’s founding experts as well as nationally-known figures and leading academic institutions.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Trade Director
      • Nov 2012 - Aug 2014
      • Greater Nashville Area, TN

    • United States
    • Research Services
    • 1 - 100 Employee
    • Manager
      • Mar 2011 - Nov 2012
      • Nashville, TN

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • 2008 - 2011

      - Developed brand strategy, gained senior management buy-in and executed strategy including digital media platform introduction. - Managed all aspects of the marketing mix: Oversaw P&L, determined creative strategy for #1 sparkling brand in the United States, determined brand pricing structure, led package re-design, launched new brand nationally. - Led cross-functional new product development team: developed research plan, managed qualitative and quantitative research teams, developed concept including blend profile and package design, created test market plan, developed pricing plan, created demand forecast.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern - Hot Wheels
      • 2007 - 2007

      - Developed a product to compete in the brand new web+toy segment: Led a cross-functional team of five to determine opportunities for web monetization at Mattel. Defined brand strategy and brand architecture for web+toy product, managed new product costs, and created a market launch plan. - Managed elements of the marketing mix: briefed and managed ad agency relationship for product lines. - Oversaw cross-functional, product development team to define new Hot Wheels products, worked with engineers to reduce production costs, oversaw P&L statement, and weekly sales data.

    • Sales and Marketing Coordinator
      • 2005 - 2006

      - Analyzed art market across the United States, and developed marketing campaigns, email blast campaigns, and direct mail campaigns directed to all national customers, created and wrote bi-weekly marketing blog. - Obtained senior management buy-in and initiated first ever strategic plan; led company through planning process to develop mission, vision and values.

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Spa Concierge
      • 2002 - 2004

    • Advertising Intern
      • 2001 - 2001

Education

  • 2006 - 2008
    Vanderbilt University - Owen Graduate School of Management
    MBA, Marketing and Strategy
  • 1996 - 2000
    Smith College
    BA, Religion

Suggested Services

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Industry Focus. “Management Consulting”

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