Experience

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  Mindgruve

  • Dallas-Fort Worth Metroplex

  • Vice President Marketing Strategy

    • Oct 2023 - Present
    • Dallas-Fort Worth Metroplex

    Lead the strategy practice group at Mindgruve in order to plan, launch and manage lead generation programs, commerce and marketplace solutions for clients which include owned, earned, paid media, Website/CRO, web and marketing analytics.

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  USClaims

  • Delray Beach, Florida, United States

  • Chief Marketing Officer

    • Jun 2021 - Oct 2023
    • Delray Beach, Florida, United States

    Oversee marketing strategy, marketing channels, insights, analytics, and MarTech for USClaims. Responsible for managing the overall budget, performance of spend and ensuring USClaims hits new customer acquisition and brand goals.

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  MDVIP

  • 4950 Communication Ave., Ste. 100 Boca Raton, FL 33431

  • Head of Digital Marketing & Customer Acquisition

    • Dec 2016 - Jun 2021
    • 4950 Communication Ave., Ste. 100 Boca Raton, FL 33431

    • Oversaw the digital marketing department responsible for all demand generation, consumer acquisition, branding, B2B / B2C marketing, and franchise/affiliate marketing• Owned/presented to Board of Investors & C-Suite ROAS across digital channel mix and how they are delivering on budgeted targets/KPIs• Lead integrated marketing programs, including setting strategy, developing forecasts, evaluating appropriate budget levels, and measuring results• Drove A/B Testing campaigns to trial new ideas for effectiveness• Created the strategies and campaign messaging, content, assets and channel strategy to drive business growth results across paid, owned and earned channels• Worked closely with the broader marketing, product, and sales teams to ensure that campaign messaging resonates with our desired audiences. Leveraging digital and demand marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution• Streamlined and simplify processes to drive frictionless, uncompromisingly simple campaign execution• Created and manage alignment with Sales teams and create feedback loops between teams• Owned, defined and built the strategy/roadmap for how to know, understand and interact with our clients across all touchpoints including our digital channels with site, mobile apps, +1,000 affiliate offices• Owned the infrastructure needed for fast brand growth - targeting tools, attribution models, testing capabilities and reporting needs• Drove accountability to performance against a set of fiscal year KPIs (membership, leads, revenue, CPL/CPA)• Work closely with engineering teams and sales management to deliver services and features that would improve the customer journey

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  Laureate International Universities

  • Baltimore, Maryland

  • Director of Global Marketing & Digital Strategy

    • Apr 2014 - Nov 2016
    • Baltimore, Maryland

    As the Director of Global Marketing, I am responsible for overseeing all online and offline marketing efforts spanning domestic and international markets for Walden University within Laureate Education Inc. I am also directly accountable for supervising Laureate's entire PPC team which provides multi-brand paid search strategic support for the entire university portfolio. Utilizing advanced analytical performance data, I optimize channel strategies by identifying areas of opportunity to grow and surpass B2B and B2C targets. This is achieved with monthly cross-channel media planning, proactive forecasting to optimize channel mix and a clear testing strategy to increase conversion to improve cost efficiency. I work closely with executive leadership to circulate SEM impact and ROI. Spend efficiency is maximized by employing bid strategies that stretch every dollar. The responsibility to grow our relationships with Google, Yahoo/Bing allows for improved monthly budget refinements based on strategic monthly goals and recent performance.Summary:-Provide guidance on the digital marketing strategies and the integration into lead generation programs-Refine lead scoring processes and nurture systems-Lead the ongoing evolution of our CRO paid microsite to maximize lead ROI-Continually refining/establishing metrics to improve marketing performance and support the sales-marketing partnership-Partner with leadership to provide digital guidance and strategy to accomplish business goals

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  Aerotek

  • Hanover, Maryland

  • Sr. Digital Marketing Manager

    • Oct 2010 - Apr 2014
    • Hanover, Maryland

    As the Digital Marketing Manager I am responsible for the web direction of national and international activities for Aerotek to drive the growth of its digital properties across multiple platforms, including online, video, and mobile. High-level responsibilities include developing and executing customer awareness, retention, and engagement initiatives across all Aerotek web properties. I manage key areas of online marketing for the company including social media and email marketing, as well as executing promotions and campaigns in partnership with our emerging operating companies. Additionally, I am responsible for analyzing performance, preparing and sharing results and best practices with the organization.I work closely with the SVP of Operations crafting strategies to take ownership over establishing and driving our digital presence, seo, sem, smo and mobile across a variety of site properties including the companies primary website.The primary responsibility is to ensure Aerotek's digital / online presence is maximized to drive awareness and provide lead generation for customers, contract employees, and internal employees.Currently manage the creation, development and implementation of:* SITECORE Certified Technology Specialist* Mobile Optimization and Mobile Advertising Campaigns* Social Media Marketing* Reputation Monitoring* Measuring Online media metrics and impact on marketing campaign* SEM and SEO campaign management* Google Analytics and Omniture.

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  SEO Inc

  • Media Strategies Manager

    • Feb 2008 - Mar 2010

    * Manage, strengthen relationships, and serve as main point of contact for Seo Inc. client base receiving Social Media, Paid Search, and Media Buying services * Created, developed, and launched the Search Engine Optimization wordpress plug-in called “SEO Nova” amongst SEM & SMM portals to grow corporate leads and external links* Heavily support sales channels to increase client renewals or up sell additional SEO Inc. services pertaining to media buying, paid search advertising and social media* Responsible for 8 dynamic paid search accounts totaling over $450k a year on Ad Spend* Execute search marketing tactics such as keyword research, ad copy creation, analytics, and competitive analysis of website data to formulate ROI modeling* Cemented 1st & 2nd organic ranking position for 1-800-DENTIST by utilizing linking tactics and optimizing media buys* Research, measure and grow link building campaigns for SEO Inc. and client base by means of internal/external link optimization and directory submission* Consult SMM clients on how to utilize multiple social communities (YouTube, Facebook, Twitter,etc.) in an effort to drive users to client properties* Generate and deliver on going performance reports* Proactively offer strategic campaign recommendations* Responsible for developing new service offerings and revenue channels

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  Agora Publishing

  • Marketing Coordinator

    • May 2006 - Jan 2008

    * Initiated weekly client meetings reporting on performance & suggest improved processes* Provided detailed research analysis on client renewal & market fluctuation* Supplied consistent clerical support between marketing director, project manager & outside vendors* Created, critiqued & reviewed outgoing client product offers via direct or indirect mailings while adhering to strict deadlines