Bio
Experience
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UZIK
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Paris, Île-de-France, France
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Social Media Project Manager
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Jul 2023 - Jan 2024
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Paris, Île-de-France, France
Collaborating closely with the Firmenich Group, Armani Beauty, Atelier Cologne and Carolina Herrera. My responsibilities include:- Crafting and executing innovative and captivating social media strategies.- Overseeing the daily management of all social media channels.- Creating, launching, and overseeing fresh contests and campaigns to boost brand visibility.- Conducting research and assessing the latest tools and methods to enhance the measurement of social media engagement.- Examining competitor actions and industry benchmarks.- Managing and monitoring budgets for social media initiatives.- Establishing goals to augment brand recognition and enhance customer interaction and loyalty.- Supervising, tracking, evaluating, and reporting on social media platform performance through tools like Google Analytics and Facebook Insights.
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lululemon
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Paris, Île-de-France, France
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Educator
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Oct 2022 - May 2023
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Paris, Île-de-France, France
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Halunja
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Casablanca Metropolitan Area
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Business Owner
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Apr 2020 - Dec 2021
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Casablanca Metropolitan Area
Operated a small, successful business focused on the design, production, and sales of high-quality gold jewelry. Leveraged a deep understanding of market trends, customer needs, and supply chain logistics to provide exquisite pieces to a discerning clientele. Focused on sustainability and ethical sourcing of materials.Responsibilities:-Business Strategy: Developed a comprehensive business strategy, including market research, product development, and financial planning.-Design and Manufacturing: Spearheaded the design and manufacturing process, ensuring all pieces met high standards of quality and craftsmanship.-Supply Chain Management: Managed the end-to-end supply chain, from sourcing raw materials to production, quality control, and delivery.-Financial Oversight: Oversaw all financial operations, including budget planning, expense tracking, and revenue generation. -Marketing and Branding: Implemented various online and offline marketing strategies to build brand awareness and customer loyalty. -Sales and Customer Service: Built a loyal customer base through exceptional customer service, including custom designs, personal consultations, and after-sales support.-Legal and Compliance: Ensured the business met all legal requirements, including permits, licenses, and ethical sourcing standards.Achievements:- Achieved a customer satisfaction rate of over 95%, as evidenced by online reviews and feedback.- Successfully launched limited-edition collections that sold out within 3 days, creating buzz and customer anticipation for future releases.- Single-handedly managed the company's Instagram account, taking responsibility for content creation, photography, and follower engagement. Successfully grew the account from scratch to over 7k followers. - Created a highly interactive online community by personally responding to follower inquiries and comments, achieving an engagement rate of 6%.
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Social media/ Event manager
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Aug 2020 - Jan 2021
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Alidari prestige
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Morocco
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Sales And Marketing Intern
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May 2019 - Aug 2019
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Morocco
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Education
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2022 - 2023EFAP - École des nouveaux métiers de la communication
MBA, Luxury communication and strategies -
2022 - 2023LUM School of Management
Master's degree, Luxury Management & Made In Italy -
2018 - 2021ESCA Ecole de Management
Master’s degree, International Business -
ESCA Ecole de Management
Bachelor of Business Administration - BBA
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