Experience

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  Real Estate Marketing & Management Co (RMM)

  • Jeddah, Makkah, Saudi Arabia

  • Executive Business Manager

    • May 2012 - Present
    • Jeddah, Makkah, Saudi Arabia

    RMM (شركة تسويق و خدمات الأملاك للعقارات ) was established from scratch to be part of DIYAR ALKHAYYAL group. In my current role I lead the full scope of business operations with an annual turnover of over $25M.𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬☑ 𝐏𝐑𝐎𝐏𝐄𝐑𝐓𝐘 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 & 𝐒𝐀𝐋𝐄𝐒 𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐈𝐎𝐍: Steer efforts toward generating $200M in group sales by managing and expanding portfolio of residential and commercial properties. ☑ 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐒𝐄𝐑𝐕𝐈𝐂𝐄: Accomplish higher customer satisfaction rates by introducing the after-sales service concept and transforming the idea into a fully operational customer service department.☑ 𝐑𝐄𝐀𝐋 𝐄𝐒𝐓𝐀𝐓𝐄 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓: Deliver maintenance and cleaning services to various business clients, such as Basaent homes, AL Rwadah village, AL OLYAH mosque, AL Khayal residence 1-2-3.☑ 𝐓𝐄𝐀𝐌 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: Build and lead a high-performing team of up to 25 members to foster a productive work environment and drive business growth.☑ 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐃𝐄𝐕𝐄𝐋𝐎𝐏𝐌𝐄𝐍𝐓: Transform the financial performance of the newly established company by devising growth strategies and implementing strategic business development plans. ☑ 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 & 𝐂𝐎𝐑𝐏𝐎𝐑𝐀𝐓𝐄 𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆: Lead all-encompassing tactical / targeted marketing and branding functions to increase awareness of competitive local Jeddah market, drive revenue streams, and expand market share.☑ 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆 & 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐂𝐀𝐓𝐈𝐎𝐍𝐒: Devise winning and responsive media and communication strategies to increase audience engagement and customer loyalty.☑ 𝐅𝐈𝐍𝐀𝐍𝐂𝐈𝐀𝐋 𝐏𝐋𝐀𝐍𝐍𝐈𝐍𝐆: Sustain corporate financial health by developing realistic budgets, tracking variances, and controlling costs.

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  ART / Arab Radio & Television

  • Jeddah, Makkah, Saudi Arabia

  • Regional Marketing Manager - Middle East

    • Dec 2006 - May 2010
    • Jeddah, Makkah, Saudi Arabia

    Working with Arab Radio & Television (ART) I planned and led regional marketing activities, supporting $300M sales revenue. 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬☑ 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐂𝐀𝐓𝐈𝐎𝐍: Spearheaded the launch of Saudi Football League (SAF) and TVC camping the very first outdoor communication campaign across the Kingdom to introduce the concept of كل الكره السعودية في ملعبك ☑ 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 & 𝐋𝐀𝐔𝐍𝐂𝐇: Propelled launch of business products within competitive Middle East markets by managing product information flow and creative material development for the different products.☑ 𝐂𝐎𝐑𝐏𝐎𝐑𝐀𝐓𝐄 𝐁𝐑𝐀𝐍𝐃𝐈𝐍𝐆: Re-oriented advertising style of the brand from a characterless puzzled one into a single-minded method by working closely with leading regional and local advertising agencies. ☑ 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍 𝐏𝐋𝐀𝐍𝐍𝐈𝐍𝐆: Conceptualised and implemented a wide range of local and regional integrated campaigns for key business drivers such us, UEFA champing league, ESPN sports channels, and FIFA events.☑ 𝐂𝐑𝐎𝐒𝐒-𝐅𝐔𝐍𝐂𝐓𝐈𝐎𝐍𝐀𝐋 𝐂𝐎𝐋𝐋𝐀𝐁𝐎𝐑𝐀𝐓𝐈𝐎𝐍: Collaborated with the regional advertising agency on marketing campaigns planning, resource optimisation, and continuous process improvement programs. ☑ 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐑𝐄𝐋𝐀𝐓𝐈𝐎𝐍𝐒𝐇𝐈𝐏 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 & 𝐒𝐀𝐋𝐄𝐒: Introduced sales team briefing sessions at different levels and across different markets to improve understanding of customer behaviour by collaborating with the CRM team and research agency.☑ 𝐓𝐄𝐀𝐌 𝐁𝐔𝐈𝐋𝐃𝐈𝐍𝐆 & 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏:Trained, developed, and lead a high-calibre team of 8 professionals to maximise ROI and increase business performance. ☑ 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐆𝐑𝐎𝐖𝐓𝐇 & 𝐄𝐗𝐏𝐀𝐍𝐒𝐈𝐎𝐍: Led opening of new flagships in Dubai, Amman & Kuwait and established the first ART retail brand guidelines to elevate corporate identity.

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  Focus Worldwide Partners Inc

  • Jeddah , Saudi Arabia

  • Account Director

    • Dec 1998 - Nov 2006
    • Jeddah , Saudi Arabia

    As Account Director at Focus Worldwide Partners Inc I built and sustained business relationships between the client and agency while managing key account across international markets.𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬☑ 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐋𝐎𝐘𝐀𝐋𝐓𝐘: Accomplished 100 % customer satisfaction for eight consecutive years delivering support to the entire client base. ☑ 𝐆𝐋𝐎𝐁𝐀𝐋 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍 𝐏𝐋𝐀𝐍𝐍𝐈𝐍𝐆: Planned and managed the launch of the Saudi Arabian Airlines “New World of Choices & Golden Service “campaign at local, regional, and global levels. ☑ 𝐊𝐄𝐘 𝐀𝐂𝐂𝐎𝐔𝐍𝐓 𝐃𝐄𝐕𝐄𝐋𝐎𝐏𝐌𝐄𝐍𝐓: Managed Saudi Arabian Airlines account to boost the relationship between the agency and the airline and manage the work with over ten different divisions.☑ 𝐒𝐀𝐋𝐄𝐒 𝐆𝐑𝐎𝐖𝐓𝐇 & 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐄𝐍𝐀𝐁𝐋𝐄𝐌𝐄𝐍𝐓: Empowered Zahid Motors in achieving the best sales figures in years by managing good working relationships at all levels. ☑ 𝐂𝐋𝐈𝐄𝐍𝐓 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓: Managed marketing communications for brands and companies, including P&G, DANONE, and GOODY, to elevate brand awareness and boost profit performance.☑ 𝐏𝐎𝐑𝐓𝐅𝐎𝐋𝐈𝐎 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓: Managed a broader client base of Saudi Arabian Airlines, Saudi golden service, Zahid motors, Budget rental car, and Gold gym.