Experience

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  AvoVenture Consulting

  • Founder & Avocado Oil Production Consultant

    • May 2024 - Present

    Founded AvoVenture Consulting, an end-to-end avocado oil consultancy providing expert guidance to those looking to set up a factory and those seeking to optimize operations at an established facility.

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  Avolio Industries Ltd

  • Kampala Capital City, Kampala, Uganda

  • Co-Founder & Managing Partner

    • Feb 2021 - May 2024
    • Kampala Capital City, Kampala, Uganda

    Co-founded and managed Avolio Industries Ltd., the leading avocado oil manufacturer in Uganda.- Established and managed an avocado oil company with an annual turnover of 4.5 million USD, processing 75 tons of fruit per day and producing 88 tons of oil monthly. - Identified an opportunity to establish an avocado oil manufacturing facility in Uganda through leading a feasibility study and conducting extensive field research to assess fruit availability and oil content.- Selected an optimal site for the factory, negotiated favourable lease terms, and oversaw the establishment of the facility. - Supervised the creation of all branding and marketing materials, including the website and social media pages.- Solicited bids from production line suppliers, negotiated contracts, and made informed decisions on equipment procurement and installation. - Successfully and managed a core team of 22 permanent employees and over 240 daily workers.- Designed the organizational structure of the company, developed standard operating procedures (SOPs), and implemented checks and balances.- Spearheaded the licensing process and established strong positive relationships with government authorities.- Negotiated sales contracts, securing advance sales agreements one year in advance. - Directed day-to-day operations and identified opportunities for diversifying product lines using waste materials.

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  Texacore Trade LLC

  • Kampala, Uganda

  • Co-Founder & Managing Partner

    • Sep 2007 - Sep 2022
    • Kampala, Uganda

    Co-founded Texacore in Dubai in September 2007, later opening offices in Amman, Jordan in 2009 and Kampala, Uganda in 2019. In 2008, its first full year of trading, Texacore had a turnover in excess of AED 15M with accepted bids for a further AED 35M of business.Notable clients:Al Naboodah Engineering, Target & Jima, Bin Beleila Baytur

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  Halton Heights Properties

  • Oakville, Ontario, Canada

  • Founder & CEO

    • 2017 - 2021
    • Oakville, Ontario, Canada

    Co-founded Halton Heights Properties in 2017, focused on property development in the Greater Toronto Area.

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  Darrajeh.com

  • Founder

    • 2012 - 2017

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  Adworx Advertising

  • Co-Founder & Managing Director

    • 2000 - 2007

    In 2000, Ads That Sell merged with Shade Advertising to form Adworx Advertising, an agency with a turnover of of AED 20M and offices in Amman, Jordan and Dubai, United Arab Emirates.Notable clientsNestle, 6 Continents Group, Hotel InterContinental Jordan, JOMO Food, Jordan Projects for Tourism Development, Imseeh Jewelry, Cosmo Dar, Jordan Cement Factories (Lafarge), Bristol Myers Squibb, Merck Sharp & Dhome, Primary Health Care Initiatives (USAID Project), Chili Ways

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  Ads That Sell

  • Amman, Jordan

  • Founder

    • 1996 - 2000
    • Amman, Jordan

    Founded Ads That Sell in 1996, becoming one of the leading advertising and communications companies in Jordan and successfully developed the business as a sole proprietor four 4 years. Between 1996 and 1998, Ads That Sell was affiliated with TMI (the Middle East partner of J. Walther Thompson).Notable projects/clients:- A full market study for Unilever’s Sun Silk, Lux, Lifebuoy and Omo brands - Campaigns for Reckitt & Colman’s Pif Paf, Calvin Klein and Nestlé’s Kit Kat, Nesquick and Lion Bar

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  Al-Raneen Advertising

  • Co-Founder & Managing Director

    • 1992 - 1996

    Founded the company with a partner whilst still at university, developing the business from a small outdoor media sales company into a fully fledged advertising agency before leaving to found Ads That Sell.Notable clients:Opel, Skoda Cars, Lotus Computers and Satellite, Gold Star Electronics (later LG), Pepsi