Experience

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  Greener

  • Sydney, New South Wales, Australia

  • Insights and Analytics Manager

    • Apr 2024 - Present
    • Sydney, New South Wales, Australia

    - Lead the development and operationalisation of insights that drive strategic decision-making and business growth- Guide and accelerate the company towards product market fit and market penetration- Fuel business growth by unearthing actionable insights across sales, marketing, partner and product analytics- Develop and maintain dynamic dashboards and analytics systems- Design automated partner reporting mechanisms- Foster a culture of data-driven decision-making

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  Block

  • Sydney, New South Wales, Australia

  • Afterpay - Global Measurement & Strategy Manager

    • Apr 2023 - Mar 2024
    • Sydney, New South Wales, Australia

    Key Responsibilities- Act as strategic global measurement SME of marketing and business levers- Own complex analyses, guiding senior leadership strategic decision making - Lead Co-marketing & Tier 1 Trade Marketing campaign performance workstreams- Conduct analyses to shape the strategic and profitable growth of Afterpay in-store (growth levers, product limitations, regional profitability)- Develop and implement the rollout of $6M TvC measurement analytics platform globally- Lead the development of TvC measurement capabilities of BIS analysts Selected Achievements- Transformed business approach to measurement across seniority levels, embedding platforms and methodologies to standardise measurement and understand initiative impact on holistic business performance- Developed global marketing measurement strategy applied to $50M+ p.a. marketing investment, leveraging multiple methodologies and incorporating customer habituation and long term brand effects- Developed & implemented Trade Marketing campaign measurement framework, identifying $250M+ incremental performance and recommendations to drive $45M+ improvement- Quantified business value of Co-marketing campaign investments, leading to cost-saving initiatives of ~$10M on Co-marketing investment- Identified in-store transaction decline product limitation causing $88M+ sales drop off, recommended response initiative drove ~8% performance improvement- Test vs control measurement program rollout to over 130+ analyses across 10+ analysts to identify incremental sales of ~$1B- Develop and implement the rollout TvC measurement analytics SaaS platform globally

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  Afterpay

  • Sydney, New South Wales, Australia

  • Insights Analyst

    • Jan 2022 - Apr 2023
    • Sydney, New South Wales, Australia

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  Mastercard Data & Services

  • Sydney, New South Wales, Australia

  • Consultant

    • Aug 2021 - Jan 2022
    • Sydney, New South Wales, Australia

    Key Responsibilities- Drive SaaS product adoption (Test & Learn) and value generation across 4+ major retail and financial business, including Afterpay- Upskill client analytics analysts in test vs control measurement methodologies and analytics storytelling- Independently conduct strategic analyses for client businesses- Lead day-to-day client interaction and oversee work completed by more junior colleagues - Build and maintain client 1st party data ingestion into SaaS analytics platform- Individual contribution to card payment Issuing and Acquiring strategy consulting projectsSelected Achievements- Contract renewals on all client engagements- Successful implementation and rollout of pilot analytics contract with major Australian Fintech, leading to largest ongoing SaaS contract in ANZ- Excelled in Afterpay project delivery, was headhunted for an internal role at the company

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  Mastercard

  • Sydney, New South Wales, Australia

  • Associate Consultant

    • Feb 2020 - Sep 2021
    • Sydney, New South Wales, Australia

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  University of Sydney

  • Academic Tutor

    • Aug 2019 - Feb 2020

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  Applied Predictive Technologies

  • Sydney, Australia

  • Business Consultant Intern, Client Services

    • Dec 2018 - Feb 2019
    • Sydney, Australia