Experience

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  University of West Florida

  • Pensacola, Florida

  • Associate Professor of Marketing

    • Jul 2003 - Present
    • Pensacola, Florida

    University of West Florida College of Business, Associate Marketing ProfessorTeaching, research, and executive training in the following areas: Customer Relationship Management, marketing strategy, marketing research, business plan development, marketing analytics, organizational learning, organizational decision-making and executive trade show strategy.Founder and Faculty Advisor for the University of West Florida American Marketing Association Collegiate chapter.Chair of the Relationship Marketing Special Interest Group, American Marketing AssociationMember, Beta Gamma Sigma Business Honor Society.Member, Ph.D. Project (KPMG Foundation)

• 

  Ascension Growth and Innovation Strategies

  • Atlanta, Georgia

  • Strategic Sales Enablement Technologies

    • Oct 2018 - Present
    • Atlanta, Georgia

    Marketing consultant with substantial experience in marketing strategy, CRM, sales and business analytics. Responsible for sales enablement technology and strategy, with a focus on top-line revenue growth for Fortune 500 clients.

• 

  Center for Market Analysis and Planning

  • Pensacola, Florida and Atlanta, Georgia

  • Executive Director

    • Dec 2009 - Present
    • Pensacola, Florida and Atlanta, Georgia

    Executive training and marketing consultation conducted with firms in manufacturing, distribution and service industries. Training and consultation at C-Suite and VP levels in the areas of marketing strategy, marketing research, marketing plan development, CRM, organizational learning, executive decision-making, and executive trade show management strategy.

• 

  Springhill College

  • Mobile, Alabama

  • Visiting Marketing Professor

    • Jul 2002 - Jun 2003
    • Mobile, Alabama

    Taught undergraduate and MBA marketing courses. Courses: MBA - Marketing Management; Undergraduate - Marketing Strategy, Sales and Marketing Fundamentals

• 

  IBM

  • Atlanta, Georgia

  • Business Marketing Manager, National Accounts Team Leader, Systems Engineer

    • Nov 1984 - Jan 1995
    • Atlanta, Georgia

    Business Marketing Manager, National Accounts Team Leader (IBM)Managed account team (territory reps, systems engineers, inside sales, technical support, and R&D). Grew new product revenue from $0 to over $20M in two years; exceeded quota every year. Developed and implemented territory plans for national and international commercial accounts in pharmaceutical, medical equipment, business services, manufacturing and distribution industries. Managed C-level relationships for Fortune 100 commercial accounts, as well as strategic partnerships with outside consultants and other business partners. Systems Engineer (IBM)Technical marketing support for IBM Fortune 100 clients. Determined hardware and software requirements for clients in manufacturing and distribution industries. Customer contacts included both technical and executive staff.