Experience

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  TELECOMUNICACIONES Y DATOS DE NICARAGUA S.A.

  • Managua

  • CEO & Founder

    • Jan 2015 - Present
    • Managua
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  Dollarcity

  • Guatemala

  • Country Manager - Guatemala

    • Mar 2012 - Nov 2013
    • Guatemala

    Led organizational changes achieving important cost savings. ★ Reverted sales decline trend through strong commercial plans reducing profits loss on a monthly basis. ★ Achieved highest ever Conversion Rate, Avg. Sales & Units/Transaction and Sales/Square Foot. ★ Successful redefinition of por...

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  Grupo Unicomer

  • Guatemala, Central America

  • Marketing Manager Guatemala

    • Mar 2010 - Jun 2012
    • Guatemala, Central America

    ★ Achieved highest ever growth in net sales and volume in 2010 & 2011. ★ Developed and implemented SOM Recovery Plan resulting in +8pts SOM growth recovering leadership in the market. ★ Achieved growth in Brand Awareness +10pts/Top of Mind +5pts. ★ Achieved cost savings +$500K in Media invest...

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  Malher Inc

  • Guatemala

  • Regional Category Manager C.A.

    • Apr 2008 - Feb 2010
    • Guatemala

    ★ Developed and launched Liquid Beverages Category (#1 long term strategic priority for the company) overpassing first 6 month projections: Sales +24%, Volume +35%, SOM 8%, Distribution 44%, Margin +10pts, Profits +3pts. ★ Turned around the lowest performing brands to profitability in 2009 after ...

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  Colgate Palmolive

  • Guatemala

  • Regional Sr. Brand Manager - Central America

    • Mar 2000 - Feb 2008
    • Guatemala

    ★ Reached historic-high shares in Colgate Toothpaste across Central America by focusing on strengthening Base Business and further developing Premium Bundles. ★ Achieved consistent double digit sales and volume in Toothpaste (2005), Liquid Cleaners (2006) and Toothbrush (2007). ★ Co-Led “Drugstor...