Experience

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  VIDIZMO

  • Technology Editor

    • Sep 2023 - Mar 2024

    • Managed the entire content lifecycle for a technology company, from identifying content gaps through a comprehensive audit of 500+ prior blogs to publishing and analyzing performance.• Developed and implemented content strategies that increased website traffic and brand awareness.• Led and mentored a team of content creators, assigning 184 blogs, 4 press releases, and 66 website pages, each with a targeted keyword strategy.• Edited and published 60 blogs, 36 web pages, and 2 press releases, ensuring high quality and adherence to SEO best practices.• Utilized analytics to track content performance and make data-driven improvements. Additionally, created a step-by-step content production and delivery strategy to streamline the process.

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  webAffinity

  • Karāchi, Sindh, Pakistan

  • Team Lead - Editor

    • Feb 2023 - Sep 2023
    • Karāchi, Sindh, Pakistan

    • Led a content production team of 12 freelance and 3 in-house writers, managing workflow and ensuring timely content delivery according to a detailed content calendar with daily deliverables.• Oversaw the successful delivery of over 150 guest posts.• Content strategy led to significant improvements in organic ranking, with my assigned buyer persona ranking first for over 2 months and achieving a conversion rate exceeding 5%, surpassing the ideal benchmark.• Consistently exceeded KPIs, achieving a 120% fulfillment rate for two consecutive quarters.

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  Contech Corp.

  • Karachi

  • Assistant Manager - Content Team Lead

    • Oct 2019 - Feb 2023
    • Karachi

    • Managed and trained a team of over 40 content creators, including writers and editors, ensuring content quality and on-time delivery.• Developed content plans aligning with the needs of over 100 clients, ensuring brand voice consistency.• Assigned tasks based on individual strengths and skillsets to maximize efficiency.• As a content writer, consistently met my word count targets for 9 straight months, delivering between 8,000 to 12,000 words daily.• Maintained a high client retention rate, with over 50 recurring clients demonstrating the effectiveness of content strategy.

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  Social Glitches (http://socialglitches.com)

  • Karachi

  • Business Owner

    • Sep 2017 - Oct 2020
    • Karachi

    • Provided comprehensive content marketing solutions to clients across diverse industries, encompassing content creation, WordPress website development, SEO optimization, and social media marketing.• Achieved significant growth for clients:o Increased website traffic from 7 daily customers to a range of 70 to 1,000 through a targeted keyword and content strategy.o Quadrupled walk-ins and calls for a pizzeria by implementing a local SEO strategy.• Built and managed 5 WordPress websites for various clients, ensuring smooth operation and content updates.

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  HSB Trends

  • Karachi

  • Co Owner

    • May 2015 - Feb 2019
    • Karachi

    - HSB Trends is a Women's boutique in Karachi, Pakistan. The brand is focused on providing the latest trends in its offerings. HSB Trends is unique and brings forward the best for our customers when it comes to semi formal and casual attire for women. Handling the stores and day to day operations. Procurement of raw materials and getting them processed to finished clothes. Procuring clothes from external whole sellers. managing inventory and monthly expenditure.

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  Content Writing

  • Karachi, Global

  • Sole Proprietor

    • Jul 2011 - Dec 2018
    • Karachi, Global

    Launched and operated a successful content writing business, growing the client base to 50 long-term clients by the end of 2013.Developed and implemented unique marketing strategies to attract clients within the target market.Recruited, trained, and managed a team of content writers in Pakistan.

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  Seafood exports

  • Karachi

  • Seafood Manager

    • Jun 2016 - Aug 2017
    • Karachi

    Agent/Sole Proprietor - I started gathering clients globally and marketed them the available inventories from various fish producers. I had established a good relationship with a few buyers and sellers. I had inventories available from Burma, Thailand, Iran, and United Arab Emirates. Getting orders and negotiating with sellers to avail the best prices. Gathering data on potential leads and convincing them to be my clients. Quality check of goods and cross checking containers which are dispatched from Karachi. Making sure the buyers transfer payments as per the agreed upon terms and conditions. Getting commissions from both parties once the transaction is complete.

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  leather ternary

  • karachi

  • Marketing Executive

    • Apr 2013 - Mar 2015
    • karachi

    As the company’s lead marketing and sales executive, I was responsible for securing customers for our manufactured products. My job duties included, but were not limited to, the following: Managing the end-to-end supply chain from leather raw materials to finished product Defining the design for product samples and getting them into the hands of prospects Manage the company’s relationship with existing customers and prospects

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  Helium Pvt Ltd

  • Strategy executive

    • Jan 2014 - Feb 2014

    Work on strategy generation and brand activation

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  The Corniche Avenue

  • ajman

  • Marketing Executive

    • Nov 2012 - Dec 2012
    • ajman

    The Corniche Avenue is an upcoming high end complex in Ajman which comprises of restaurants and coffee shops. I was the Marketing Executive of the project and carried out the following tasks:• Follow up with prior leads.• Find and persuade for new potential leads to rent out available shops.• Handled the day to day maintenance and took care of any hurdles on the project site.

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  Dignity Group of Companies

  • Dubai

  • Sales Executive

    • Aug 2012 - 2012
    • Dubai

    Dignity group deals in providing the best available technological solutions to its clients and also has various product lines. My role was to sell their merchandise to potential leads.• Carried out in-depth research on the market for various GPS devices and CCTV camera systems.• Made a formal report stating the areas where our products can be sold.• Conducted outdoor sales and made sales calls.

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  • Orient Advertising

  • Karachi, Pakistan

  • Internship

    • Jan 2010 - Aug 2010
    • Karachi, Pakistan

    Orient is a top-tier advertising company in Pakistan. While at Orient, I worked in the client service department and carried out the following tasks:• I carried out in-depth market and competitive analyses for four distinct consumer products (a men’s hair cream, a shampoo, a line of sweaters, and a brand of engine oil) to evaluate competitive pricing and whether these products were “fast-moving.” The research included in-field surveys with retail store managers in various neighborhoods to gather real data.• I assisted an account team responsible for the entire media planning process for new and existing consumer goods, and was exposed to each step of the advertisement production cycle, from the initial research, to advertisement concept creation, to various versions of the concept being aired via different media outlets.

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  • Mediacom

  • Karachi, Pakistan

  • Internship

    • Jun 2009 - Jul 2009
    • Karachi, Pakistan

    Mediacom helps define advertising strategy for marquis brands such as Gillette in the Pakistani market. While at Mediacom, I assisted multiple teams and directly contributed as follows:• I was an active member of the team responsible for producing a television advertisement for the Gillette Mark-II razor. During this project, I learned how metrics such as target reach, frequency and rating points are tracked and used to ascertain the campaign’s success.• I aided in compiling background research that the team used to negotiate optimal time slots for clients’ advertisements on various television channels, given the client’s budgets.• I assisted the team in preparing for an upcoming audit by compiling advertisement frequency numbers for multiple brands supported by Mediacom

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  Internship

  • karachi, Pakistan

  • Internship

    • Jan 2007 - Apr 2007
    • karachi, Pakistan

    Yamaha manufactures and sells various Yamaha motorcycle models in Pakistan. While employed there, I was responsible for tracking and issuing payment checks for received invoices. My responsibilities also included maintaining a complete record of all check-based transactions for consumption by the company’s accounting and audit teams.

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  • Able Max Quarry Service

  • Karachi, Pakistan

  • iNTERNSHIP

    • Oct 2006 - Dec 2006
    • Karachi, Pakistan

    Able Max is a Karachi based marble exporter, where I worked directly for the office manager. My responsibilities included tracking and recording day-to-day transactions, inventory turnover and finished goods stock piles.