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Harald Buchmann profile image

Harald Buchmann

Cultural Marketing Manager at HoYoverse
Intro Book
Seasoned professional with expertise in consulting, project management, and cross-cultural teams.
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Location
Sankt Gallen, St Gallen, Switzerland, CH
Languages
  • German Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Chinese Professional working proficiency
  • French Limited working proficiency
  • Spanish -
  • Japanese -
Skills
  • Vba
  • Doing Business In China
  • Chinese
  • Swiss German
  • Consulting
  • Show all
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Bio

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Harald Buchmann is a seasoned professional with expertise in consulting, project management, and cross-cultural teams. With a Master of Business Administration (MBA) from Asian Institute of Management and a Master of Arts (M.A.) in Strategy and International Management from Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, he has developed a strong background in research, analysis, and strategy development. He has worked with various companies, including Volkswagen Group China, Akka Technologies, and Deloitte, and has experience in managing projects, leading teams, and analyzing data. He is fluent in German, English, Chinese, and French, and has working proficiency in Spanish and Japanese. He is also skilled in VBA, statistical data analysis, and team leadership.

Experience

  • HoYoverse
    • Singapore
    • Computer Games
    • 700 & Above Employee
    • Cultural Marketing Manager
      • Feb 2023 - Present

    • Global PR and CSR Manager
      • Mar 2022 - Oct 2023

      Develop CSR strategy for the globalization subsidiary of miHoYo, based on the core strengths and values of the brand. Focusing on culture promotion, education, trust and safety, as well as DEI.In parallel work on PR for German speaking media, maintaining personal relationships with relevant editors and media

  • Center for China and Globalization
    • Freelance Researcher
      • Aug 2022 - Present

      Researching the business-related policies and political trends in Germany with regards to China

  • ByteDance
    • China
    • Software Development
    • 700 & Above Employee
    • Corporate Social Responsibility Manager
      • Jun 2021 - Feb 2022

      Roll-out of Employee Donation Matching in cooperation with local CSR teams, legal, HR, PR and other departments.Museum partnerships and promotion of classical art and culture via TikTok and DouYin

    • Marketing BP
      • Jan 2020 - May 2021

      Marketing effectiveness and reporting for EMEA region, TikTok brand campaigns lead: museum partnerships with Versailles, Rijks, Prado, Mets and others; Pitch up in the Sky investment competition; Sustainability Run in Istanbul. Brand campaign participation: Brits Awards, Chin-up Britain, Burj Khalifa New Year, EURO sponsorship, and many others

  • Volkswagen Group China
    • Beijing City, China
    • Senior Officer
      • Nov 2018 - Dec 2019
      • Beijing City, China

      Researching AI and developing a big data strategy for QA in the car industry

  • Intellisia Institute
    • Guangzhou / Beijing
    • Senior Research Fellow
      • Jun 2017 - Jan 2019
      • Guangzhou / Beijing

      Researching international relations, and global topics from an international perspective to help the thought exchange between China and the West.

  • Akka Technologies
    • Belgium
    • Information Technology & Services
    • 700 & Above Employee
    • Senior Director
      • Oct 2014 - Dec 2018

      Technical Market Requirements, Competitor Analysis, Market Research and process optimization in R&D and QA of German car brands and JVs

    • Senior Director
      • Oct 2013 - Sep 2014

      Process Optimization, Process Management, and Strategy Consulting in the future research department of Volkswagen Group in China (Shanghai)

  • Malik Management Zentrum St. Gallen
    • St. Gallen, Switzerland
    • Professional Staff
      • 2012 - Sep 2013
      • St. Gallen, Switzerland

      Cybernetic Management consulting, focus on Viable System Model.

  • Deloitte
    • Summer Associate
      • 2011 - 2011

Education

  • 2012 - 2012
    Tsinghua University
    Advanced I, Chinese Language and Literature
  • 2010 - 2012
    Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
    Master of Arts (M.A.), Strategy and International Management
  • 2011 - 2011
    Asian Institute of Management
    Master of Business Administration (MBA), Strategy and Marketing
  • 2002 - 2006
    Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
    Bachelor of Arts (B.A.), Economics

Suggested Services

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Industry Focus. “Computer Games”

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