Experience

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  Industrial Modernisation Centre (IMC)

  • Cairo, Egypt

  • Graphic Design Lead

    • Jul 2012 - Present
    • Cairo, Egypt

    • Direct and inspire a team of designers to produce high-impact marketing materials, ensuring alignment with brand guidelines and business objectives.• Collaborate with senior leadership to develop and execute comprehensive branding strategies, resulting in enhanced brand visibility and engagemen...

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  Industrial Modernisation Centre

  • Cairo, Egypt

  • Senior Art Director

    • 2002 - 2012
    • Cairo, Egypt

    • Led the creative direction for major advertising campaigns, contributing to significantincreases in market reach and revenue.• Supervised a multidisciplinary design team, fostering a collaborative and innovative work environment.• Presented creative concepts to clients, incorporating feedback t...

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  Better and Partners Communications

  • Cairo, Egypt

  • Art Director

    • 1998 - 2002
    • Cairo, Egypt

    • Designed a diverse range of marketing materials, including websites, social media graphics, and print advertisements.• Worked closely with marketing and product teams to develop visually compelling and effective design solutions.• Stayed abreast of design trends and best practices, continuously...

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  3 Brothers Factory for Lighting Fittings

  • 10th of Ramadan, Egypt

  • Senior Graphic Designer

    • 1995 - 1998
    • 10th of Ramadan, Egypt

    • Redesigned product packaging, catalogues, flyers, posters, and website graphics,enhancing brand appeal and product presentation.• Championed cost-saving initiatives through collaboration with local suppliers, optimizing production budgets without compromising quality.

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  Bluebird Advertising Agency

  • Cairo, Egypt

  • Graphic Designer

    • 1991 - 1995
    • Cairo, Egypt

    • Create design of the Suzuki Swift campaign across various media channels, includingflyers, newspaper and magazine advertisements.• Contributed to the design of the Suzuki booth at the Cairo International Fair, enhancing brand presence at a key industry event.• Developed creative concepts for tw...