Experience

• 

  PPG

  • Senior Digital Merchandising Specialist

    • Jun 2023 - Present

• 

  Our Hearts Align

  • Ocala, Florida Area

  • Marketing Board Member

    • Apr 2018 - Present
    • Ocala, Florida Area

    - Volunteers marketing and creative services for a small local non-profit organization- Creates and maintains brochures, digital media materials and website content as needed- Attends outreach events as needed to market the organization’s initiatives

• 

  The AMES Companies, Inc.

  • United States
  • Manufacturing
  • 400 - 500 Employee

  • Manager, Online Content and Merchandising

    • May 2021 - Jun 2023

    - Develop and plan content and merchandising strategies that increase online sales opportunities and create a positive online customer experience.- Lead the team to deliver enhanced product/non-product content that increases online sales and experience for each customer through data driven content and merchandising.- Play role in the Digital Commerce leadership team, contributing to digital content strategy and ensuring clear communication of priorities.- Provide leadership over the strategic direction of a set/domain of initiatives, including roadmap, annual & quarterly planning, and the communication of the plan to greater team /senior leadership.- Work with executive stakeholders across business, technology and creative, to balance competing interests and needs across the organization to arrive at a clear vision, communicating effectively and aligning various partners along the way.- Lead at the strategic level, but also the day-to-day by deeply understanding our customers, our business, our products, and technical domains.- Manage and maintain day-to-day online merchandising while supporting /prioritizing business needs.- Ensure digital assets are consistent company’s brand, style and voice.- Represent digital commerce sales channel in planning for marketing and product launches.- Drive cross functional collaboration with Creative Design Service, Product Management, IT, Retail and Professional Sales Business Units

  • Online Content and Merchandising Manager, eCommerce

    • Sep 2016 - May 2021

    - Develops, plans and implements marketing and content strategy aligned with brand guidelines to achieve business goals for multiple brands- Monitors and maintains online catalogs for accuracy and appropriate digital assets for 5+ eRetail partners- Works closely with Product Management to coordinate successful online launches of new products; 40+ product collections launched- Creates digital assets such as graphics, copy, web pages and more for various digital marketing initiatives- Optimizes content to improve ranking on eRetail partner site searches for 1500+ SKUs- Utilizes wide array of marketing skills across multiple teams for trade show assistance, interactive visual display creation, digital signage creation and more- Interacts with consumers via feedback channels, and analyzes incoming information to implement improvements

• 

  America Choice RV

  • Ocala, Florida Area

  • Marketing Manager

    • Nov 2015 - Sep 2016
    • Ocala, Florida Area

    - Coordinated and developed daily marketing, advertising, social media and promotional activities at dealership and through a variety of external channels- Composed quarterly, distributed press releases- Generated creative content (digital and print) and worked closely with outside agency to submit creative requests- Managed website and consistently updated content; Managed online inventory of 300+ vehicles, vehicle photography, digital content and promotional plans for 3 locations- Increased incoming digital leads by 20% by implementing new lead capture initiatives across the digital catalog and webpages

• 

  Fanatics, Inc.

  • United States
  • Software Development
  • 700 & Above Employee

  • Website Experience Specialist

    • Oct 2013 - Nov 2015

    - Completes daily responsibilities as a member of the Site Quality team including proactive website reviews, publishing design and SEO content, testing frontend IT releases, reviewing Google AdSense ads, reviewing ongoing A/B tests and monitoring a variety of reports (customer suggestion/comments, broken links, ForeSee, etc.)- Reviews and publishes quality desktop and mobile content (graphics, links, SEO copy, etc.) for Fanatics-powered e-commerce sites that include major professional sports leagues, top media brands and over 150 collegiate and professional team properties.- Monitors, identifies and reports issues found on Fanatics sites and sees that they are seen through to completion.- Consistently initiates ways to improve sites with usability and qualitative suggestions.

  • Copywriter

    • Jul 2012 - Oct 2013

    - Composed compelling and descriptive copy for a variety of sports merchandise following company's standards. - Researched vendors, sports information (history, logos, colors) and products.- Uploaded images, copy and products to the variety of Fanatics Retail Group websites on a day-to-day basis, and during hot market sporting events.- Analyzed daily reports and sent productivity information to management.- Worked with team to create new training program with a schedule, documents and guidelines for new hires.

• 

  United Way of Northeast Florida

  • Jacksonville, Florida Area

  • Marketing Intern

    • Jan 2012 - Apr 2012
    • Jacksonville, Florida Area

    - Assisted Marketing and Communications Department on special projects- Daily tasks included research and strategy development, writing, assisting co-workers with various duties

• 

  BreezeGo

  • Jacksonville, Florida Area

  • SEO Intern

    • Jul 2011 - Sep 2011
    • Jacksonville, Florida Area

    - Worked with SEO specialists to compose targeted copy for websites (articles, descriptions, general copy)- Composed SEO optimized tweets