Experience

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  GRCI Group

  • United Kingdom
  • Computer and Network Security
  • 1 - 100 Employee

  • Group Marketing Manager - Conversion

    • Jul 2022 - Present

  • Ecommerce & CRO Executive

    • Apr 2021 - Jul 2022

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  SaveMoneyCutCarbon

  • Bury St Edmunds

  • Content Executive

    • Jan 2020 - Mar 2021
    • Bury St Edmunds

    Duties: Creating engaging content for a wide range of applications, including but not limited to: articles, product descriptions, marketing & automated emails, landing pages, all digital & print advertising media, marketing campaign assets, banners and Home Club email communications. Also responsible for Optimising content for SEO & conversion on product pages, product categories, high-performing articles and more. I also developed a detailed Home Club monthly newsletter that included exclusive guides, long-read articles, free download able resources and more. I was solely responsible for the planning, building, writing, and deploying this, working with the in-house design team on the design assets needed. It has been designed as one of the key benefits of a Home Club membership to give more value to the customer, and though it was not intended to be a revenue driver, it has already been generating revenue in its first few issues.

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  Cambridge Education Group

  • Cambridge, United Kingdom

  • Digital Marketing Executive

    • Mar 2019 - Jan 2020
    • Cambridge, United Kingdom

    Digital marketing responsibilities across various academic brands under the Cambridge Education Group umbrella. Responsibilities: - Develop, execute and manage PPC campaigns across academic brands – conduct keyword research, campaign set up, audience targeting, monitoring and reporting- Execute and manage paid social campaigns for each of the academic brands- Design, build and implementation of landing pages using Unbounce and website CMS in collaboration with digital agency and academic brand teams- Conduct and deliver up-to-date reports on all internal digital campaigns and website traffic for academic brands to gain insight into customer journeys and build on digital marketing strategy. Reports built using customised CRM system, Click Dimensions, Google Analytics, Google Data Studio and Microsoft suite and delivered individually to each brand team as required. - Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to the relevant brand teams and managers, including liaising with SEO agency on implementation and execution of SEO strategies across CEG and academic brand websites- Create and implement email campaigns and automation workflows – design, write, distribute, monitor and analyse email marketing for CEG and academic brand communications- Liaise with 3rd party suppliers on management and development of campaigns to ensure business and marketing objectives are being met- Use Google Analytics and Google Data Studio to report on key digital marketing campaigns and website performance for each brand, analysing performance and areas for improvement/opportunity- Help to monitor online brand reputations and mentions across the web – and respond to any positive and negative comments in a timely and professional manner- Ensure client KPIs are met across all digital marketing activity

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  IT Governance Ltd

  • Ely, Cambridgeshire, United Kingdom

  • Digital Marketing Executive

    • Jun 2017 - Mar 2019
    • Ely, Cambridgeshire, United Kingdom

    As Digital Marketing Executive, I have been involved in a multitude of projects, campaigns and my role has evolved greatly since starting here in June 2017. My duties and responsibilities include, but are not limited to:• Adhering to strict and time sensitive deadlines to deliver on sales targets and marketing KPI’s• Working with SEO manager and digital marketing team to deliver SEO optimisation and website development projects, including keyword research, campaign research and content writing for both the website and blog• Using Google Analytics, Adwords, Marketing Automation systems (Pardot & SharpSpring) and Power BI for KPI, website and campaign reporting• Using monthly KPI reports and forecasted targets for marketing campaign planning, which includes scoping website improvements, social media promotion, PPC, email marketing and liaising with PR and communications team on external communications.• Email marketing, including campaign planning and delivery, building HTML, AB testing, reporting and analytics, both from Google Analytics and Marketing Automation systems.• Marketing database management – importing, exporting, updating and handling personal data from a variety of platforms for targeted email marketing campaigns.

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  Tesco PLC

  • Downham Market

  • Customer Assistant

    • Apr 2016 - Jun 2017
    • Downham Market

    • Operating a till, handling cash and any errors, requiring regular use of numeracy skills.• Brand and commercial awareness development for promotion of Tesco through the great place to work and shop initiative.• Handling customer enquiries and issues, and directing them to the correct department if necessary.• Fully trained working on the Customer Service Desk • Working as part of the team to ensure excellent service is delivered, including managing the self-service checkout station and correcting machine issues.

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  Emerald Frog Marketing Ltd

  • Littleport

  • Marketing Assistant

    • Oct 2015 - May 2017
    • Littleport

    Temporary position, commuted to permanent on a part-time basis. On-the-job training provided, tracked and reviewed quarterly. My duties and responsibilities below were for both client accounts and in-house marketing. • Social media marketing strategy, management and engagement • Website and blog management (WordPress)• Google Analytics, Adwords, SEO, proofreading, market and sector analysis, SWOT and competitor research for marketing plans for new and existing clients.• Developing and delivering marketing campaigns, supporting materials/literature, sales presentations and email campaigns via Mailchimp, working to strict deadlines.• Networking with local businesses, Chamber of Commerce, and meeting with current and prospective clients• Writing creative briefs for brand development and graphic design • Marketing administrative duties include filing and organisation of client and in-house materials, petty cash management and ordering office supplies. Notable Achievements: Project managed 2016 Christmas campaign independently, and assisted in presentations and research for several successful sales pitches to prospective clients.

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  The Swan on the River

  • Littleport, Ely

  • Shift Supervisor, Waitress, Social Media Marketing

    • Dec 2014 - Feb 2016
    • Littleport, Ely

    • Waitress, promoted to Assistant Supervisor, and then to Interim Manager. • Responsible for social media marketing for the business - included growing audience, connecting with local community, networking with local businesses and community. • Managing a team of full and part time staff, staff training and aiding the general manager with onboarding staff. • Day to day operations included service supervision, party and event management, dealing with customers, resolving complaints, operating a till and handling the daily profits. • Excellent communication and organizational skills were essential in this position, regarding health and safety protocols, cash-up paperwork.

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  The Foundry Brewery, Pub and Restaurant.

  • Canterbury, United Kingdom

  • Bartender and Waitress

    • Nov 2013 - Nov 2014
    • Canterbury, United Kingdom

    • Providing quality food and beverages service, cleaning, using a till, working both night and day shifts, requiring a high level of flexibility, totalling around 20-25 hours a week • Handling a high pressured, high volume environment on Friday and Saturday club nights. • Essential to learn all about the brewery process of the ales, and had to have an in depth knowledge of each cask ale and keg lager in order to describe to customers. • Also included in participating in our stall at the annual Canterbury food festival.