Experience

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  Plarium

  • Herzliyya, Tel Aviv, Israel

  • Search Engine Optimization Manager

    • Feb 2021 - Present
    • Herzliyya, Tel Aviv, Israel

    - Manage web assets and continuously grow relevant traffic- Branded vs Non-branded traffic generation- Content marketing, from strategy all the way through to publishing- Ongoing technical and on-page optimization efforts- Continuously research the market, competitors, and keywords- Manage and optimize link profiles- Measure organic search success by revenue- Collaborate with teammates, internal teams, and external providers- Monitor and report on progress via analysis and presentation- Stay updated on search developments and trends- Experience with WordPress- Experience in Content/Dev/Data/Product/CRO/UI/UX- Experience in a large multicultural global organization

• 

  Mansion Group Limited

  • Herzliya Area, Israel

  • Search Engine Optimization Manager

    • Nov 2019 - Feb 2021
    • Herzliya Area, Israel

    Individually manage the SEO activity of a number of websites including casino.com, mansioncasino.com, and slotsheaven.com operating in the UK, Ireland, Canada, New Zealand, and South Africa. - audit site to identify technical gaps in technical SEO with Screaming Frog, Semrush & Ahrefs;- conducting keyword research and optimizing content and meta tags;- technical SEO: fixing crawl and indexation issues;- anchor text calculator development;- link-building: working closely with the outsource link-builders to build links with high KPI's;- communications with web developers, web designers, user experience designers, managers and SEO team members to solve the issues;- monitoring website traffic with Google Analytics;- A/B SEO testing on websites;- monitoring keywords rankings with Rank Ranger, Ahrefs, Semrush;- updating sitemaps; - creating monthly expenses report for SEO teams and Content team.

• 

  Israel Diamond Center

  • Israel

  • Website content manager, marketing and SEO manager

    • Dec 2017 - Nov 2019
    • Israel

    - keyword research with Ahrefs;- website analysis with Google Analytics, Webmaster tools, Ahrefs, Screaming Frog, Moz;- responsible for online store maintenance, product catalog management, shooting and merchandising update, ongoing product visualization optimization;- creating, improving and maintaining content to achieve business goals;- managing content distribution to online channels and social media platforms to increase web traffic;- measuring the success of every social media campaign;- email marketing with Mailchimp;