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Hank Shafran profile image

Hank Shafran

Director of Communications at Bingham McCutchen LLP
Intro Book
Hank Shafran is a seasoned communications expert with 44 years of experience in strategic communications, public relations, and marketing, holding key roles at prominent firms and government institutions in Boston and New York.
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Location
Brookline, Massachusetts, United States, US
Skills
  • Strategic Communications
  • Corporate Communications
  • Public Relations
  • Internal Communications
  • Marketing Communications
  • Show all
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Bio

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Hank Shafran is a seasoned communications executive with a proven track record of driving growth and success in the global law firm of Bingham McCutchen, where he spent 17 years as Director of Communications. During his tenure, the firm expanded from a regional player to an international powerhouse, with Shafran developing and implementing sophisticated communications strategies that supported the acquisition of 10 other law firms. As a seasoned PR professional, Shafran has developed communications programs for a diverse range of clients, including the Boston Stock Exchange, Comfed Bancorp, and Reebok International. He has also held senior roles at Cone Communications, Arnold Worldwide, and Burson-Marsteller, where he won numerous awards for his work. Shafran holds a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Boston University. He is based in Brookline, Massachusetts, and brings a wealth of experience and expertise to his clients.

Experience

  • Bingham McCutchen LLP
    • Director of Communications
      • 1995 - 2012

  • Corporate, Agency & Governmental PR positions
    • Boston and New York
    • Director of Communications
      • 1968 - 2012
      • Boston and New York

      Shafran joined the global law firm of Bingham McCutchen in 1995 as the firm's first director of marketing, and spent 17 years managing all aspects of the firm's internal and external communications. During his tenure, Bingham grew from a regional firm with 175 lawyers in four offices to an international firm with more than 1000 lawyers in 14 offices worldwide. This unusual rate of growth was fueled by the acquisition of 10 other law firms, requiring a series of sophisticated and integrated communications strategies developed and implemented by Shafran and his team. He also provided communications counsel to Bingham clients involved in various types of litigation ranging from product liability, toxic torts, employment discrimination and unionization to bankruptcies, insider trading, securities fraud and hostile takeovers. During more than seven years as Executive Vice President/Partner at Cone Communications, one of Boston’s largest PR agencies, Shafran developed communications programs for the Boston Stock Exchange, Comfed Bancorp, Marriott Corporation, Massachusetts Water Resources Authority, McDonald’s, Reebok International, The Dana Farber Cancer Institute, Environmental Recovery Systems, Massachusetts Convention Center Authority, American Tourister, Lawyers Committee for Civil Rights Under Law (Massachusetts) and the John F. Kennedy Library.Shafran served as Deputy Commissioner of the Mass. Department of Commerce, where he developed the “Spirit of Massachusetts” campaign to promote Massachusetts as a business-friendly tourist destination. He was also vice president and director of PR at Arnold Worldwide, where he won the Publicity Club of New England’s Super Bell Award. He began his career at Burson-Marsteller in New York, one of the world’s leading PR firms, and served as executive assistant to the director of the Mass. Governor’s Committee on Criminal Justice and director of advertising and PR at CLSI, a manufacturer of computer systems for libraries.

Education

  • Boston University, College of Communication
    Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

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Industry Focus. “Public Relations and Communications”

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