Experience

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  Swoogo

  • United States
  • Software Development
  • 100 - 200 Employee

  • Staff Product Designer

    • Apr 2024 - Present

  • Director of Digital Strategy

    • Mar 2023 - Apr 2024

  • Senior Digital Strategist

    • Jan 2022 - Mar 2023

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  FastSpring

  • Santa Barbara, California Area

  • Digital Media Strategist

    • Aug 2016 - Feb 2022
    • Santa Barbara, California Area

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  QAD

  • Santa Barbara, California Area

  • Digital Media Designer

    • Jul 2014 - Jul 2016
    • Santa Barbara, California Area

    Responsible for all digital design, web and event production. Increased brand equity and establish new production standards and gamification concepts to help drive innovation in marketing.• Led marketing team in developing QAD’s first blog, created site architecture and technical implementation guidelines, resulting in Best Vendor Blog Award by ERP Focus.• Redesigned and produced prototypes for QAD.com resulting in C suite buy-in creating full company support for a new and improved QAD.com website project.• Designed templates for customer marketing utilizing InDesign + InCopy allowing copywriters, editors and designers, to work simultaneously on print and digital collateral.• Produced, designed and created innovative event exhibits that increased brand awareness while providing better customer experience.• Transformed video and display productions while generating rich media advertisements and customer success stories that supported lead gen drip campaigns.

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  Consultant

  • Santa Barbara, California Area

  • Digital Media Director

    • May 2011 - Jul 2014
    • Santa Barbara, California Area

    As a Digital Media Director my focus was visualizing and driving creative execution across all digital media formats. I help develop concepts and content that increase market share while maximizing brand equity.My responsibilities to my clients were overseeing all digital initiatives and technology for live television broadcasts and web-based productions including social media strategies and marketing campaigns.

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  James Stanfield Company

  • Santa Barbara, California Area

  • Digital Media Director

    • May 2011 - Feb 2014
    • Santa Barbara, California Area

    For over 40 years the James Stanfield Company has been producing award-winning programs that are currently being used in hundreds of districts and thousands of schools in the US and Canada. It’s President, Dr. James Stanfield, is a nationally recognized authority in Special Education and Instructional Design. Working directly with Jim (Dr. Stanfield), I developed digital strategies that transformed Stanfield’s traditional outbound marketing campaigns into effective inbound marketing initiatives. Whether I was wireframing Stanfield’s first iOS app “iCircles”, to strategically setting rules for trending keyword descriptions, it was an privilege to be a part of the Stanfield family. As Digital Media Director I:• Planned, implemented and reported on all digital media marketing efforts • Defined KPIs and implemented reporting methods to gauge success• Created online marketing requirements, including functional use cases, wireframing, information architecture, platform definition and media/content integration• Managed strategy, scope, budget and execution of multiple, simultaneous video production projects• Collaborated with cross functional disciplines to identity and present new ways to integrate digital media channels into business strategies and marketing campaigns• Designed and managed all traditional and new media assets• Communicated effectively between technical development teams and non-technical teams

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  RED Interactive Agency

  • Santa Monica

  • Technical Director (Consultant)

    • Sep 2012 - Feb 2013
    • Santa Monica

    My 6 month contract with RED as Technical Director I ensured that all technical aspects of the production work went smoothly and safely. Working closely with the Art Director and the development teams I helped build and structure compositing and technical workflows for interactive flash games. My experience in interactive development and video production [compositing, scene lighting, character rigging, ActionScript, sound design] enabled us to provide an immersive experience for users with hi-end gaming systems.

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  IdeaWork Studios Inc

  • Santa Barbara, California Area

  • Senior Multimedia Designer

    • Mar 2006 - Mar 2011
    • Santa Barbara, California Area

    IdeaWork Studios is a full-service agency specializing in branding, advertising, graphic design and website development for the luxury and hospitality industries. Honored with multiple Interactive Honor Awards, ADDY Awards and W3 Awards my role as Senior Multimedia Designer was working closely with Founder and Chief Creative Officer Jay Schwartz. Jay has been recognized as one of the top Creative minds in the 805 (Santa Barbara, California). It was an honor to work with and learn from Mr. Schwartz. His creative detail and visionary leadership has helped morph and shape my career.As the Senior Multimedia Designer I was responsible for all interactive development, video production and motion design initiatives. Working closely under Jay’s creative direction I provided rich interactive experiences for Ideawork’s hi-end client roster. Whether I was developing workflows for interactive digital media games, architecting data flows, designing and wire framing websites, or just writing ActionScript, there was never a dull moment at Ideawork. Other duties include compositing for rich media billboard ads + live event presentations.

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  The GlobalTouch Group

  • Studio City, California

  • Digital Media Designer, Producer, Motion Designer, Editor

    • May 2001 - Mar 2007
    • Studio City, California

    • Produced design and animation elements for TV commercials, documentaries, title sequences and feature films • Created promos, behind-the-scene pieces, and interview specials • Editor for Emmy Award Winning Director Will Harper (Founder) • Received “Best Documentary Award” New York Film Festival for Behind The Artist Michael Godard Clients include: VH1, Sony Pictures, Turner Broadcast, Make A Wish Foundation, LAMDA Legal, LA Chamber of Commerce, Oprah, Trumpet Awards, Cartoon Network, Nike, MTV, Montery Jazz Festival