Experience

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  PodroCo

  • Iran
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Executive Manager

    • Jul 2023 - Present

  • Marketing Manager

    • Apr 2021 - Jul 2023

    • Rebranding and defining segregated brand definition and Persona for each product. Shaped brand mascot based on vision and personality.• Developed and implemented marketing plans for 2 different products.• Introduced Podroshop to market and achieved 24k users in the first year 9500 of them worked with the product.• Planning for a big campaign, the mix of ATL, influencer, and KOL Marketing for growth and to make a big impact in the market in 3 months (140 Billboards, 50 influencers, 2 KOL). Due to this campaign brand name searches increased by 8X and the user base expand by 5X.• Offline events for acquiring new merchants to increase merchant quality.• Field marketing for acquiring offline merchants who are active on social media.• Cost prediction and managed budget based on quarter targets.• Monitoring advertising performance and modifying the plan.

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  Mehad Sanat

  • Karaj, Alborz Province, Iran

  • Social Media Marketing Consultant

    • Dec 2020 - Present
    • Karaj, Alborz Province, Iran
• 

  TAPSI

  • Iran
  • Information Technology & Services
  • 400 - 500 Employee

  • Customer Loyalty Manager

    • May 2020 - Mar 2021

    •There were two main goals of the loyalty club, one was to increase the number of registries and the other was to attract and engaged customers. In the end, increased the number of registered passengers in the club by 3X in 4 month•For acquisition, I designed weekly campaigns and In each one, I selected a segment of passengers and then personalized the campaign based on their behavior.•For engagement, based on the survey and held focus groups, We tried to divide passengers into 2 different groups, one was price sensitive the other was top tier who were looking for different experiences, instead of discounts.•As an example, one of the most interesting campaigns which we held for the top-tier passengers, was the birthday campaign we plant a tree for each one of them and then make a happy call to congrats on their birthday. This campaign had a good vibe for them and other customers.•We ran a surprise campaign for top-tier passengers, created a viral prank video during the ride, and gifted them with a cash prize.•We Ran a CSR campaign and convert passenger points (stars) to face masks for homeless kids during covid.19

  • Creative and Marketing campaign Manager

    • Mar 2019 - May 2020

    •Created a team from scratch with some specialists & defined an efficient process for ordering, delivering, and controlling projects and tasks in the design team.•Owner of the re-branding project. (Shaped all design elements based on a new identity and defined a brand guideline, characters for illustrations, and motion style as well)•Monitoring and support of the advertising campaign design incorporate with an advertising agency.•Designed an automation process for campaigns to make sure any task will pass all stakeholders' approval and inputs as well.•Skilled in all phases of marketing campaigns, including ideation, implementation, and introduction. Capable of utilizing social media platforms to enhance brand recognition and customer loyalty.

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  Griffon Capital

  • Tehran Province, Iran

  • Design Consultant

    • Feb 2019 - Jul 2019
    • Tehran Province, Iran

    Cooperation as a Design consultant to make sure all materials are integrated with the same design language.redefine brand identity and shape all templates and design material.

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  Bamilo

  • Iran
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Design Manager

    • Apr 2014 - Feb 2019

    • As a manager of bamilo Design Team, I was responsible for the management and develop a team of 6 multidisciplinary designers to Design and deliver 10 medium campaigns, 35 newsletters, more than 200 teasers, and motion banners for display ads and social media banners in a month. • Using data as a compass, and guiding the team through the execution of a broad range of design projects, continuously tracking performance and implementing new learnings along the way. Therefore we increase banners CTR step by step based on customer behavior. As an example: in defined OKR; increased CTR by 2% in mobile view and reduced bounce rate by 30% in specific campaign pages.• Manage the workload and traffic between the design team and all other departments efficiently. My team serves all marketing activities and product team’s design. As a big achievement, my team never had a delay in delivering tasks to stockholders even with workload and pressure.

  • Design coordinator

    • Apr 2014 - Apr 2015

    Coordinate and control design for approvalFacilitate resolving design issues manage the main conceptsAssist designers with special research and technical projectsmanage the projects to meet deadlines

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  Millimeter Design solution

  • tehran

  • 3D Design

    • Sep 2012 - Apr 2015
    • tehran

    Millimeter was a small design consultancy center which focused on 3D design and interior but has this ability to work on all design project in any field. some 3D rendering attached.

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  Paygates

  • interaction and product designer

    • Sep 2012 - Apr 2014

    Design thinker, UI Designer • For the first time enter to e-commerce with Pay-gates businesses. I learned a lot about customer behavior and try different design style on the web design.

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  Golden point advertising

  • Tehran

  • Designer

    • Jan 2011 - Sep 2012
    • Tehran

    • It was Start of my professional path in Design, Working there make me a multidisciplinary Designer. I was focused on different projects and learned how to manage time and work efficiently.