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Bio

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Halley Barney is a seasoned designer with expertise in luxury goods, fashion, and jewelry. With 10+ years of experience in graphic design, she has worked with top brands like Disney, Dreamworks, and Coty, developing innovative design concepts for packaging and product design. Her education includes a Master of Business Administration from the University of Phoenix and a Bachelor of Arts in Graphic Design from the Art Institute of Phoenix.

Experience

  • Almar Sales
    • Greater New York City Area
    • Senior Graphic Designer
      • Jan 2017 - Present
      • Greater New York City Area

      • Develops innovative design concepts for packaging and product design for commercial goods improving their brand recognition and customer engagement.• Communicates with buyers and manufacturers to execute projects, such as: seasonal goods, cosmetics, carding/packaging and novelty items with the use of Illustrator and Photoshop.• Works with photographer, production department, art director, junior designers, sales team and merchandisers to fulfill market needs.• Produces high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.• Lead designer on licensed accounts for ZAG and MGA including private label for: Walmart, Target, Party City, Five Below, Marmaxx, Dollar General, Dollar Tree, Family Dollar, Sally Beauty Supply.

  • Townley, Inc.
    • Greater New York City Area
    • Senior Graphic Designer
      • Dec 2015 - Jan 2017
      • Greater New York City Area

      • Collaborated with Disney, Dreamworks, Illumination, Hasbro, Netflix and Sony to design standout items based on style guides.• Worked with product development team to create product assortments including: children's cosmetics, hair, pouches, tins, accessories and packaging.• Shopped stores for new concepts. • Managed junior designers, the China office as well as approvals with licensor's.

  • F.N.U.E Design
    • New York City
    • Graphic Designer
      • Oct 2009 - Dec 2015
      • New York City

      • Created detailed mechanicals of soft goods, socks, packaging, catalogs and GWPs with the use of Illustrator and photo edits with the use of photoshop.• Researched and shopped stores as well as worked with fabric swatches, zippers, pulls, threads, pockets, logos and labels.• Utilized strong typography skills to create visually striking print materials that captured attention and conveyed key messages clearly.

  • Coty
    • Greater New York City Area
    • Graphic Designer
      • Jan 2007 - Nov 2009
      • Greater New York City Area

      • Launched Marc Jacobs Daisy and Vera Wang Princess.• Configured notes in the scents alongside fragrance director.• Seamlessly worked from concept through production on: tear sheets, uframes, duratrans, blow-ins, stitch-ins, scentstrips, GWPs, environments and POS displays.• Designed innovative package concepts for increased product appeal and customer satisfaction.

Education

  • Art Institute of Phoenix
    Bachelor of Arts - BA, Graphic Design
  • University of Phoenix
    Master of Business Administration - MBA, Marketing

Suggested Services

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Industry Focus. “Luxury Goods and Jewelry”

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