Experience

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  Fashion Retail Group

  • Cairo, Egypt

  • Group Marketing Manager

    • Feb 2024 - Present
    • Cairo, Egypt

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  Gold's Gym Egypt

  • Egypt
  • Wellness and Fitness Services
  • 200 - 300 Employee

  • Marketing Manager

    • Feb 2023 - Feb 2024

  • Senior Brand Manager

    • Dec 2021 - Feb 2023

    •Lead the development and implementation of the Commercial Plan, based on consumer & customer insight as well as category performance. •Planning and execution of all brand communication and media activity across all channels, including online and social media.•Identify new business opportunities and lead new product launches.•Lead the conversation with Trade Marketing & Sales to develop consumer promotion programs to achieve sales targets and Brand Power KPIs.•Build a performance-driven culture. Focus on talent and capability development, fully embracing inclusion and diversity.•Deliver brand revenue targets within the allocated budget across ATL & BTL, meeting agreed targets, whilst continuously looking for savings.

• 

  Rasport Co.

  • Egypt
  • Retail
  • 100 - 200 Employee

  • Assistant Marketing Manager

    • May 2019 - Dec 2021

    adidas, Reebok, Timberland, Levi’s, Quiksilver, Rockport, Geox, Go Sport, Courir, Brioche Doree • Prepare and implement marketing activity plan and budget, linked to overall business plan, with strong ROI focus • Work with other department heads and staff to discuss plans, marketing strategies and budget• Ensure a strong brand positioning, driving visibility and footfalls to the stores, while delivering on the brand messaging of quality, reliability and generics at lower price. • Manage, build and maintain social media presence• Monitor and evaluate online media campaigns to keep them fresh and effective• Develops and expands company’s web presence through social media, email, web advertising, and other online sources.• Direct the hiring of marketing and promotions staff and supervising their work• Negotiate advertising, sponsorships contracts with vendors • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

  • Marketing Specialist

    • Apr 2016 - Aug 2019

    • Creation and publication of all marketing material in line with marketing plans.• Work with copywriters and designers to ensure content is informative and appealing• Planning and implementing promotional campaigns.• Preparing online and printed marketing campaigns.• Working closely with design agencies and assisting with new product launches.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

  • Marketing Coordinator

    • Jul 2013 - Apr 2016

    • Suggest new ways to attract prospective customers, like promotions and competitions, campaigns, and implementing them. • Researching audience preferences and discover current trends• Managing social media platforms and Creating engaging content to sustain readers’ curiosity and creating buzz around new products• Facilitate online conversations with customers and respond to queries• Working closely with design agencies and assisting with new product launches, and printed materials

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  Deutsche Welle

  • Freelance Journalist

    • Jan 2013 - Apr 2013

    - Prepare reports and collect data- Organize interviews - Choose shooting locations

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  Hawa Ltd (ONtv - ONtv Live)

  • Egypt

  • News Editor

    • Jan 2010 - Dec 2012
    • Egypt

    • Preparing bulletins, reports, news bar, and coverage.• Coordinating interventions telephones. • Short movie and film scriptwriting