Okay, let’s tackle this. So Hal has 20 years of experience as a President, which is a high-level position. He has skills like strategic planning, product development, and business development, which are in demand. Location is Temple, Texas, which is a smaller market. However, considering his experience and skills, I would estimate his hourly rate to be around $150. This is slightly below the national average for executives with similar experience and skills, but it's reasonable considering the location. Some executives in similar positions in larger cities might charge $200-$300 per hour, but Hal's experience and skills suggest a lower rate.