Experience

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  Somerset Patriots | New York Yankees Double-A Baseball

  • United States
  • Spectator Sports
  • 1 - 100 Employee

  • Senior Director of Sales & Marketing

    • Dec 2023 - Present

  • Director of Marketing

    • Nov 2017 - Dec 2023

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  Self-Employed

  • Manasquan, NJ

  • Freelance Marketing Consultant

    • Aug 2016 - Present
    • Manasquan, NJ

    • Graphic design and copy writing for both organic posts and paid advertisements on social media.• Providing creative direction for various marketing campaigns and assisting with event operations when necessary.

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  iPlay America

  • Freehold, NJ

  • Director of Special Events

    • Feb 2016 - Aug 2016
    • Freehold, NJ

    Main point of contact for all concerts, expos, and other large-scale special events. Responsibilities included the following:• Built events in ticketing system, mapped out pricing, and set-up pre-sales and on-sales.• Acted as liaison between the venue and artist management, promoters, and agencies. • Supervised the event day operations and staffing of the box office.• Analyzed data from past events to determine successful promotions within various demographics.• Generated a variety of reports to closely monitor sales progress leading up to shows.• Reviewed and reconciled sales numbers with artist and internal departments at the conclusion of each show.• Continuously sought fan feedback to improve overall experience at shows.

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  Madison House Presents

  • Seaside Heights, NJ

  • Local Marketing Manager | Gentlemen of the Road

    • May 2015 - Jun 2015
    • Seaside Heights, NJ

    Managed all local marketing efforts for the Gentlemen of the Road's Seaside Heights NJ Stopover music festival featuring multi-platinum and Grammy-winning artists, Mumford and Sons. Duties included:• Negotiated trade partnerships with local businesses to gain exposure for the festival.• Coordinated activation elements and volunteer artistic installations within festival grounds and host town.• Organized street team of over 200 volunteers, canvassing local businesses and heavily trafficked public spaces with festival information.

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  Lakewood BlueClaws

  • Lakewood, NJ

  • Director Of Marketing

    • Sep 2005 - Sep 2014
    • Lakewood, NJ

    For a period of ten years, I was the creative architect of all marketing and promotions, and a senior member of the sponsorship sales team for the Lakewood BlueClaws. My ideas and sales efforts directly contributed to the team's total attendance that ranked among the top 25 teams nationally every year.MARKETING:• Executed comprehensive marketing and branding strategy, for both external advertising and in-game promotions.• Administered team’s yearly $500,000 marketing budget.• Provided creative direction for design concepts and oversaw production for all printing collateral including pocket schedules, ticket brochures, event posters, and direct mailings.• Introduced the "Catch of the Day", the official game day program and signature print piece that generated over $100,000 in new advertising revenue.• Designed, negotiated, and placed all cash and barter day of game advertising, including print, digital, and signage.• Developed entire season of promotions, including nightly entertainment and ambitious season-long campaigns• Contributed to team social media efforts such as paid digital advertising, player stories, and promotional videos.• Trained, scheduled, and managed staff of 15-20 interns and game day employees each season.PARTNERSHIP SALES:• Senior member of partnership sales staff, selling approximately 25% of the total revenue.• Achieved minimum 10% annual increase from new client sponsorships and existing partners’ upgraded packages.• Account Manager for both national and local companies, providing white glove service for clients such as Jersey Mike’s, TD Bank, and Snapple.• Maintained strong relationships with all advertising and hospitality clients and their respective agencies or in-house teams.• Identified and executed additional activation opportunities for all partners within the team’s promotional and branding efforts.• Prospected and created integrated package proposals spanning all ballpark inventory.

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  Lakewood BlueClaws

  • Lakewood, NJ

  • Assistant Director of Ticket Sales

    • Sep 2000 - Sep 2004
    • Lakewood, NJ

    • Hired, trained, scheduled, and managed all ticketing department interns and game day staff.• Helped coordinate off-season fulfillment of full season and partial-season ticket packages.• Coordinated with merchandise, group sales, and other departments to develop sales strategies designed to increase revenue for specific games or home stands.• Managed the game day operations in the box office including pre-game set-up, window sales, queue and entry efficiency, and administering complimentary ticket requests.• Served as customer service point person for any significant ticketing issues.• Performed ongoing maintenance within ticketing system to ensure accuracy.• Reconciled sales at the end of each game day or non-game day, providing deposits to the finance department.• Met frequently with other departments to develop projects and sales contests among the non-tickets staff.