Experience

• 

  OXXO

  • San Antonio, Texas, United States

  • Senior Advisor/Project Lead-US

    • Oct 2023 - Present
    • San Antonio, Texas, United States

• 

  McKinsey & Company

  • San Antonio, Texas, United States

  • Senior Advisor

    • Jul 2021 - Dec 2023
    • San Antonio, Texas, United States

• 

  MAPCO Express

  • Franklin, TN

  • Chief Executive Officer

    • Feb 2018 - Oct 2019
    • Franklin, TN

    Reporting to the Board of Directors, responsible for the operation, profitability and growth of the company comprised of 350 company owned and operated fuel and convenience retail outlets, 150 wholesale dealer sites and a fuel distribution fleet of 100 units. Entrusted to lead the culture transformation of the 3000+ team member force and recruit and mentor a senior leadership team capable and enabled to lead the organization to a sustainable and profitable growth.

• 

  Xcaliber International

  • Tulsa, Oklahoma Area

  • Board Member

    • Aug 2017 - Aug 2018
    • Tulsa, Oklahoma Area

• 

  CST Brands, Inc.

  • San Antonio, Texas Area

  • President, Retail Operations

    • 2016 - 2017
    • San Antonio, Texas Area

    Led operations and marketing functions of Fortune 200 international convenience store chain with >2000 units, >$11B annual revenue, $1B operating budgets, and team of >10K motivated employees. Reported to CEO and interacted with board of directors, investors, and stakeholders to deliver pertinent information regarding company’s operations and general state of the industry. Served on company’s executive leadership, strategic growth, capital, and communications teams.• Oversaw and led $4B company sale as instrumental part of C-level team that increased shareholder value by >60% while retaining 80% of employees by transforming retail network, gaining industry recognition of best in class operations, and adapting from refining-centric to more nimble retail-centric culture.• Opened 50 new-to-industry stores, integrated purchase of 126 stores, and divested 80 stores in 18 months, converting network for competitive advantage in high-growth markets and raising merchandise base by >20% while maintaining fuel base in declining market.• Integrated numerous best practices between U.S. and Canadian operations, improving productivity, reducing costs, and increasing revenues while building collaborative culture between operating teams.

• 

  CST Brands, Inc.

  • San Antonio, Texas Area

  • Chief Marketing Officer

    • 2012 - 2015
    • San Antonio, Texas Area

    Served as “chief merchant” for company’s international chain of 2000 convenience stores with $2.5B annual budget. Oversaw category management, merchandising, logistics, and advertising teams. Led company’s strategy and execution for external and internal communications.• Led innovative brand initiative tightly focused on target customer needs, which completely revamped store brand’s value proposition, marketing strategy, and trade dress, increasing sales 5%, margins 50 basis points (bps), and brand acceptance in pilot locations 12%.• Accelerated company’s growth, doubled network’s average square footage, and delivered 60% more revenue at 70 bps increased margin by developing and promoting new-to-industry, award-winning store prototype highly touted by retail industry.• Expanded in-store gross profits that met customer demands, provided incremental profitability, and represented >20% in-store revenue by developing best-in-class proprietary packaged goods offering of >200 SKUs and prepared food offering at >500 stores.• Directed relocation of legacy logistics facility to new 350K sq. ft. facility, enabling >10% new store growth and increasing service levels without missing a single service delivery to >650 serviced stores.

• 

  Valero Retail Holdings, Inc.

  • San Antonio, Texas Area

  • Vice President, Retail Merchandising

    • 2001 - 2012
    • San Antonio, Texas Area

    Oversaw chain of 1000 company best of class convenience retail and fuel locations as subsidiary of nation’s largest independent refining company. Led team that managed advertising, brand development, merchandise logistics, and category management and served over 1M customers daily. Managed $4M overhead and $15M logistics center expense budgets.• Transitioned business unit to stand-alone subsidiary, reducing administrative and general expenses, validating network profitability, and preparing for spin-off from corporation.• Competed within Fortune 10 conglomerate for capital to grow and sustain retail network, delivering 12% return.